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DesignNewswire · COMO, Italy ·

Magnolia Palace Experience Center by Shangda Design Receives the Silver A' Design Award in Interior Space and Exhibition Design

Shangda Design recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Magnolia Palace Experience Center by Shangda Design has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Magnolia Palace Experience Center

Magnolia Palace is a sales center located in Jiangmen, China. The interior covers 220 square meters and is organized around the regional theme of the river. Overlapping arcs and curved lines run through the space and recall waves. Natural forms appear in the furniture, including mountain-shaped sofas and coffee tables shaped like water droplets. A rippled lake in the courtyard offers a calm moment that contrasts with the lively entrance hall. Metal, glowing glass and light stainless steel are used, with finishing elements customized in a factory and assembled on site.

About Shangda Design

Founded in 2008, SHENZHEN SHANGDA ARCHITECTURAL DECORATION & Design Co., Ltd. is dedicated to providing customers with an integrated service design agency from project planning to interior design to integrated soft furnishings, design field covers high-end commercial space, sales office, model room, hotel apartments, offices and other types of space operations. SDD team with rigorous design attitude and scientific team management to win the approval of customers, with partners to establish long-term cooperative relations, through innovative design ideas, strict design process control for customers to bring a new design service experience.

Award Record

This recognition makes Shangda Design a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Magnolia Palace Experience Center
Function
Experience Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Gainsboro, Silver, Dark Slate Gray, Dark Gray and Dim Gray
Images
5

The Recognition

Laureate
Shangda Design
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#107878

Credits

Team
Haitao Liu, Shaojun Xie, Dayang Liu, Zuxian Zhou and Zhiqiang Li
Image Credits
Photographer Hengyu Jiang, Sand table area, 2020.; Photographer Hengyu Jiang, The reception hall, 2020.; Photographer Hengyu Jiang, Water bar, 2020.; Photographer Hengyu Jiang, Negotiation area, 2020.; Photographer Hengyu Jiang, Children's area, 2020.

Design Details

Unique Properties
This project is a sales center design located in Jiangmen, China. One of the main focuses of it is the relationship with nature. Passing through the rippled lake in the courtyard, visitors can enjoy a brief moment of tranquility in this air of nature, which contrasts with the vibrance and vigorousness at the entrance hall. The interior space employs mostly natural forms and shapes, such as mountain-shaped sofas, water-droplets-shaped coffee tables, etc.
Inspiration
This design uses the regional concept of "river", and focuses on elegant lines and curves, which are reflected in each grand, fashionable, and avant-garde space. Overlapped arcs are like romantic and beautiful waves of the ocean, reconstructing the space of a sales office into a surreal visual feast, and stimulating the sensory perceptions of the audience.
Research
In this era of growing appeal toward culture, interior design is no longer limited to sensory perception, but more about spiritual experience, and whether it can inspire imagination and touch upon people's soul. The design of sales center of Jiangmeng Yulan Garden real estate employs elegant and intriguing lines, wonderful three-dimensional space composition, minimalistic and bold colors in a surrealistic style, combining multiple styles together to create a stylish and modern space.
Challenge
The design period and construction period of this project are very short, and the requirements for construction technology are also very high, which are challenges for designers to overcome. In the later stage of construction, they kept close communication with the site, continuously followed up and optimized the process, so that the final effect was presented as scheduled.
Realization and Technology
The space uses a large volume of special-shaped arc elements. Besides, the design also focuses on the use of advanced and novel materials. Using fashionable and futuristic metal, glowing glass, and light stainless steel, designers hope to explore novel and brand-new ways of employing materials.
Operation and Interaction
In the design process, the intervention of interior design from the architectural structure stage is more conducive to provide basic support for the creation of interior space sense. In the process of construction, wood paint, stainless steel and other finishing materials are customized by the factory and assembled on site to ensure the process effect.
Project Duration and Location
The project started in February 2020 in Jiangmen and finished in May 2020 in Jiangmen.
Specifications
The project covers a total of 220 square meters.
Keywords
Interior, Commercial, Sales Center, Marketing Experience Center, Arc, River, Art Gallery, Dream Blue, Soft, Fashionable

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