Press Release
Neko Goten Cat Tower by Hitomi Otake Is Granted the Silver A' Design Award in Pet Care, Toys, Supplies and Products for Animals Design
Hitomi Otake acknowledged for pet care, toys, supplies and products for animals design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category for Neko Goten Cat Tower by Hitomi Otake, designed for Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Neko Goten Cat Tower
Neko Goten is a cat tower designed to resemble high-end furniture. The structure is made of oak and cedar wood from Fukui Prefecture in Japan and is finished by hand by furniture craftsmen. Neko Goten measures 2200 mm in width, 600 mm in depth and 1800 mm in height. The design combines a staircase, a clawing board, a clear hemisphere, a roller, a spherical shelter, a feeding area with storage and a bed area. The compact play area suits rental homes, cat cafes and clinics where renovation for cats is not possible.
About Hitomi Otake
Born in 1979. From an early age, studied art under her father, a spatial designer and relief artist, and graduated from Kyoto Saga Art Junior College in 2000 with a degree in environmental design.She worked as a graphic designer at a signage company, a chief interior designer at a store design company, and a graphic designer before starting her freelance career in 2011. In 2017, She established DESIGN Iris Co., Ltd. and has been working on a wide range of design projects, including space design and design for commercial facilities, display design, graphic design for logos, menus, and signs, package design, product design, and branding design.
Award Record
This recognition makes Hitomi Otake a winner of 1 A' Design Award.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Entries typically include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. Awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107842
- A' Design Award Page: https://competition.adesignaward.com/107842
- Media Showcase: https://www.designnewsroom.com/!107842
- Laureate Profile: https://dezigners.org/d/259052
- Further Information from the Laureate: https://design-iris.co.jp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Neko Goten Cat Tower
- Function
- Cat Tower
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Rosy Brown, Tan, Gray, Sienna and Gainsboro
- Images
- 5
- Client
- Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.
The Recognition
- Laureate
- Hitomi Otake
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107842
Credits
- Team
- Yasuhiro Tanaka
- Image Credits
- Photo:FURUSAKI Co., Ltd.
Design Details
- Unique Properties
- It is a very luxurious cat tower that your cat can play with safely. It has been designed with a comfortable environment for cats to live in, and the look and feel of the interior and the gravity of the interior are carefully considered to please the cat as well as the owner.
- Inspiration
- "Neko Goten" is a new product developed in cooperation with FURUSAKI Co., Ltd. This is a new product development project using wood and craftsmanship from Fukui Prefecture. "Neko Goten" is a cat tower that resembles high-end furniture where cats can play safely. It is a compact cat play area that can be placed in a Japanese rental house or cat cafe. It is a gem made on the basis of understanding the behavior of cats and was designed with attention to detail.
- Research
- It's a design that has been researched and researched to ensure that cats feel comfortable playing in the "Neko Goten", with a variety of opinions taken into account, including the habits of cats, the environment surrounding cats, and what people who own cats are looking for in a cat owner.
- Challenge
- It was developed for use in rental houses, cat cafes and veterinary clinics where home renovation for cats is not possible, but its large size and various functions make it difficult to fit into Japanese homes. It is difficult to assemble and deliver, so it is necessary to consider packaging and delivery methods such as shipping to overseas locations.
- Realization and Technology
- "Neko Goten" is a product that makes use of wood from Fukui Prefecture and the skills of furniture craftsmen. It is made of oak and cedar wood and finished by hand by craftsmen.
- Operation and Interaction
- This product has a staircase on the left side with a hole in the ground and a clawing board next to the staircase. The cat can relax in the clear hemisphere above it. In the middle, the cat runs on a roller, and the upper sphere is the cat's home. The lower part on the right side is the cat's food area, where he can store his plates and food. Above that is the cat's bed area. This is a play area for the cat that can be climbed up the stairs above it or played on the catwalk.
- Project Duration and Location
- The project will begin in Tokyo in January 2020, with completion in June 2020 and a Japanese crowdfunding launch in July 2020.
- Specifications
- Width 2200mm x Depth 600mm x Height 1800mm
- Keywords
- Cat Furniture, Cat Tower, Cat Design, Pet Furniture, Pet Design, Cats, Wooden Furniture, Japanese Furniture, Japanese Crafts, Japanese Design
