Press Release
ShiftCam ProGrip Mobile Battery Grip by Armand Van Oord - ShiftCam Limited Is Granted the Bronze A' Design Award in Camera and Photography Equipment Design
Armand Van Oord - ShiftCam Limited acknowledged for camera and photography equipment design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ ShiftCam ProGrip Mobile Battery Grip by Armand Van Oord - ShiftCam Limited, designed for ShiftCam Limited., has been granted the Bronze A' Design Award in the Camera and Photography Equipment Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About ShiftCam ProGrip Mobile Battery Grip
Today, mobile phones have become the main source for social content creation. Although convenient, shooting on mobile lacks comfort. ProGrip is an ergonomic solution providing that missing comfort in mobile shooting. ProGrip keeps content creators shooting all day, while seamlessly fitting into their mobile creative workflow. ProGrip's intuitive design and expandability makes it the ultimate accessory for mobile content creators.
About Armand Van Oord - ShiftCam Limited
ShiftCam is a mobile photography accessory brand that focuses on giving mobile photographers the ability to take professional-level photos using their smartphones. The brand designs and creates multi-lens cases and clip-on lenses that are compatible with a wide range of mobile phone models. Founded in 2017, ShiftCam has quickly gained popularity amongst photography enthusiasts and professionals alike. The brand has been featured in numerous tech and photography publications such as TechCrunch, Digital Camera World, and The Verge. ShiftCam has also received several awards for its innovative products, including the Red Dot Design Award in 2018.
Award Record
This recognition makes Armand Van Oord - ShiftCam Limited a winner of 1 A' Design Award.
About the A' Camera and Photography Equipment Design Award
The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Typical entries include cameras, lenses, tripods, flashes, light meters and camera bags. The awarded photography equipment designs are published at https://dezigners.org/design-category/photography-equipment
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107512
- A' Design Award Page: https://competition.adesignaward.com/107512
- Media Showcase: https://www.designnewsroom.com/!107512
- Laureate Profile: https://dezigners.org/d/224018
- Further Information from the Laureate: http://www.ShiftCam.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- ShiftCam ProGrip Mobile Battery Grip
- Function
- Mobile Battery Grip
- Category
- Camera and Photography Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Dim Gray, Dark Slate Gray, Slate Gray, Light Slate Gray and Light Steel Blue
- Images
- 5
- Client
- ShiftCam Limited.
The Recognition
- Laureate
- Armand Van Oord - ShiftCam Limited
- Country
- Hong Kong (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107512
Credits
- Team
- Benson KL Chiu, Vicki Tsim, Armand van Oord, Alison Tang, Roxy Yeung, Kevin Hui, Apple Mok and Keith Wong
- Image Credits
- Creator Armand van oord, Progrip Rendering 1, 2021.; Creator Armand van oord, Progrip Rendering 2, 2021.; Creator Armand van oord, Progrip Rendering 3, 2021.; Creator Armand van oord, Progrip Rendering 4, 2021.; Creator Armand van oord, Progrip Rendering 5, 2021.
Design Details
- Unique Properties
- ProGrip empowers user mobile creative workflow in each step of the journey. Users can instantly gear up any mobile device to shoot, dock, (re)view content on-the-go. The ergonomics achieved by familiar rubber grip, index finger shooting, and improved balance adds comfort to a mobile for prolonged creative sessions. Paired with wireless charging capability to allow full focus on content creation without interruptions. Also expandable as an accessories rig for a customized shooting experience.
- Inspiration
- Today, mobile devices have become one of the main sources for asset creation. Although convenient and assessable, shooting on mobile lacks the balance and stability that a DSLR offers. We aim to solve this dilemma with ProGrip, an ergonomic solution that recreates the DSLR shooting experience for mobile. With an ergonomic design paired with wireless charging capabilities, ProGrip keeps content creators shooting all day in comfort, while seamlessly fitting into the full mobile creative workflow.
- Research
- Researching the habits of photography enthusiasts, we realized that they are reluctant to switch from dslr to mobile due to the inherit awkwardness that comes with mobile shooting. It lacks the balance and comfort DSLR provides. ProGrip's ergonomic grip design and Bluetooth shutter button recreates the DSLR shooting experience for mobile. It is a product that empowers users' mobile creative workflow at every stage, so users can gear up, shoot, edit, (re)view, and share their content on-the-go.
- Challenge
- ProGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing this complex product in the times of COVID has been a challenge. With the project team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
- Realization and Technology
- With form follows function as the main design mantra and ergonomics as the key focus, we created a design with a compact enclosure to hold the key components. As portability and comfort are important attributes to the user, we adopted a more rounded, organic yet minimalistic design language. Having a strong and smart unibody construction also allowed us to build it with a high degree of recycled plastic. This product is so comfortable that it disappears within the experience as the users are shooting, so they can truly stay in the moment and enjoy creating the content that they love.
- Operation and Interaction
- The ergonomic design of ProGrip makes it an intuitive product that is easy to use. Any user can pick it up and instantly begin shooting without a learning curve. As our target audience are smartphone users who have experience shooting on mobile, they won't need to adapt to a new workflow - ProGrip will integrate seamlessly into their current processes. With a product that is so accessible and easy to use, anyone can be empowered to become a mobile content creator and tell their unique stories.
- Project Duration and Location
- The ProGrip project started in November 2019 with concepting and preliminary engineering. In June 2020, ProGrip was launched on Kickstarter as ShiftCam's biggest product launch yet. Within two months, the project has successfully raised over USD700,000 with over 4000 backers on Kickstarter. With key project management in Hong Kong, engineering in the Netherlands, and assembly in China, production of ProGrip will begin in May 2021 and the product will officially launch in retail in July 2021.
- Specifications
- 16cm(W) x 7cm(D) x 9cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, universal symmetrical clamp system, 3 PCBs with over 70 components in total, featuring Bluetooth shutter button. 15W wireless charging, 20W PD charging output via type-c, contains 2 lithium ion 18650 battery cells (total 6700 mwah), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry standard cold shoe mount and 1/4 inch screw thread.
- Keywords
- Mobile Accessories, Battery Grip, Photography, Videography, Content Creation
