Press Release
Watch Tower Cat Climbing Tree by Fei Chen, Lei Yang and Qi Wu Is Granted the Silver A' Design Award in Furniture Design
Fei Chen, Lei Yang and Qi Wu acknowledged for furniture design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Watch Tower Cat Climbing Tree by Fei Chen, Lei Yang and Qi Wu, designed for Ziel Home Furnishing Technology Co., Ltd, has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Watch Tower Cat Climbing Tree
Watch Tower is a cat climbing tree designed for homes shared by cats and people. The upper part serves as a resting place, allowing cats to observe their territory. The lower part offers a large and safe playing area. An integrated scratcher lets cats sharpen their paws. Round solid pine wood shelves are connected by metal poles, and a wide base ensures stability. Soft cushions covered with fabric and filled with sponge add comfort. The whole structure is detachable, which eases assembly and lowers transportation cost.
About Fei Chen, Lei Yang and Qi Wu
ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD, headquartered in Zhengzhou, China, is an enterprise of global brands that focuses on cross-border E-commerce. Since its establishment in 2007, ZIEL has developed SONGMICS, VASAGLE, and FEANDREA. These brands cover household goods, furniture, pet products, outdoor items, and other categories. They are sold to more than 50 countries and regions through international E-commerce platforms such as Amazon, eBay, Wayfair, and Alibaba, and its self-owned online platforms.
Award Record
This recognition makes Fei Chen, Lei Yang and Qi Wu a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107327
- A' Design Award Page: https://competition.adesignaward.com/107327
- Media Showcase: https://www.designnewsroom.com/!107327
- Laureate Profile: https://dezigners.org/d/279891
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Watch Tower Cat Climbing Tree
- Function
- Cat Climbing Tree
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, Dark Olive Green, Dim Gray, Dark Slate Gray and Gray
- Images
- 5
- Client
- Ziel Home Furnishing Technology Co., Ltd
The Recognition
- Laureate
- Fei Chen, Lei Yang and Qi Wu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107327
Credits
- Team
- Lei Yang, Chengyong Li, Qi Wu, Fei Chen and Shaohua Lei
- Image Credits
- Photographer Wang Chaoyang, shooting, 2020; Photographer Wang Chaoyang, shooting, 2020 Credit entity name: ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD
Design Details
- Unique Properties
- To boost the harmonious relationship between cats and home environments, the cat climbing tree breaks the bulky stereotype of existing cat trees. According to cats’ habits, the upper part is used as a resting place and watchtower for cats to observe their territory. The lower part is designed for entertainment, offering cats a large, safe playing area. Meanwhile, the cat climbing tower is detachable, allowing for easy transportation and less transportation cost.
- Inspiration
- For pet lovers, they always hope to stay close to their beloved pets. At the same time, they’d love to have a wonderful home. This cat climbing tree explores a new form of cat furniture, which not only creates a wonderland for pets to live and play but also spices up human's homes.
- Research
- Nowadays, the cat climbing tower seems no longer just a place for cats to live in. It's more a space shared by pets and humans. Boasting a unique color, smooth surface, and stable structure, this cat climbing tower integrates the aesthetics with functions, creating a home full of fun for pets as well as a decorative piece that blends in and elevates our home. Crafted with round solid wood shelves and connected with metal poles, the cat climbing tower is customizable so people can arrange the layout according to their preferences. The large base ensures the stability of the whole cat climbing tower.
- Challenge
- Easy to disassemble Solid wood
- Realization and Technology
- Detachable cat climbing frame, metal frame, pine wood, and soft cushions, fabric material, filled with sponge, can make the cat sit more comfortably, and the scratcher can sharpen its paws.
- Operation and Interaction
- Simple, stylish, and functional. This cat climbing tree is where style meets utility. Crafted with solid wood shelves and supported by a metal frame, it’s durable and stable for energetic cats to jump up and down. Even better, it’s detachable, allowing for easy transportation and assembly.
- Project Duration and Location
- European and North American markets December 30, 2020
- Keywords
- Cat climbing tree, Pet supplies, Pet home, Cat Frame, Cat Tree Lookout
