Press Release
Chandradhar Singh Rathore Receives the Silver A' Design Award for Ace xl Semi Auto Twintub Washing Machine in Home Appliances Design
Chandradhar Singh Rathore recognized for home appliances design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Home Appliances Design category for Ace xl Semi Auto Twintub Washing Machine by Chandradhar Singh Rathore, designed for Whirlpool. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Ace xl Semi Auto Twintub Washing Machine
Ace xl is a semi-automatic twin tub washing machine. Ace xl has two tubs, one for washing and one for spin drying, each with its own lid. Four knobs control wash intensity, wash time, drainage and spin time. The asymmetric boat-like shape makes the wash tub almost round, which improves the movement of clothes. Visible wheels allow the machine to be moved easily inside small homes. The body is made entirely of plastic, so it is rust free and easy to clean. Tinted transparent lids with chrome finished touch points complete the form.
About Chandradhar Singh Rathore
Whirlpool’s design team in India, anchored in Gurgaon, excels at catering to the diverse Indian consumer by meticulously analyzing varied behavior patterns and usage needs. Their philosophy delivers design true to the brand, maintaining fidelity to the global brand attributes while keeping the consumer at the core of every innovation. By deeply addressing Indian design sensibility, the team integrates premium aesthetics, that transform appliances into sophisticated centerpieces for social home spaces. Functionally, they tackle local pain points through "India-first" solutions that are a derivative of the insights generated through consumer connect and pan-India research activities.
Award Record
With this recognition, Chandradhar Singh Rathore is a winner of 4 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/106924
- A' Design Award Page: https://competition.adesignaward.com/106924
- Media Showcase: https://www.designnewsroom.com/!106924
- Laureate Profile: https://dezigners.org/d/227038
- Further Information from the Laureate: https://www.whirlpoolindia.com/laundry/semi-automatic.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ace xl Semi Auto Twintub Washing Machine
- Function
- Semi Auto Twintub Washing Machine
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Dark Slate Gray, Dim Gray, Gray, Dark Gray and Light Gray
- Images
- 5
- Client
- Whirlpool
The Recognition
- Laureate
- Chandradhar Singh Rathore
- Country
- India
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106924
Credits
- Team
- Chandradhar Singh, Akshay Khandelwal, Vishwaksen Shekhawat, Sumit Singh and Suresh Sethi
- Image Credits
- Renderings and Visulasation - Vishwaksen Shekhawat
Design Details
- Unique Properties
- Iconic & Suggestive Directional design Distinct lids for wash and drying. Round wash area for better cloth movement. Asymmetric boat shape & visible wheels for suggested mobility, flexiblity & ergonomics. First in market unibody color scheme. Tinted transparent lids with a chrome finish touchpoint give a hi-tech & premium feel. Which makes it look large capacity & not bulky at the same time. 3d Lint filter with trifolded large filter area Safe & Robust made by a rust free & shock proof 100% plastic body
- Inspiration
- This is an opening price point product. It’s consumer is a first time buyer, migrating from hand to Machine-wash. For this consumer a washing machine is an investment that transforms their lives by eliminating mundane manual labour. Design can be truly impactful in this segment. Living condations for this consumer segment are not organised & streamligne, posing a daily chalange. ACE XL is designed for constant adaptation. Simplicity & Mobiltiy fill gaps in the flow of tasks to ease & improve functional aspect of daily life.
- Research
- This product completely changes the way a semi automatic washer is used in the consumer home. It is Iconic, unique & one of a kind not only in india but the world over. It addresses the primary pain points of the consumer's lifestyle. It has remained & become more relevant over time. The Ace Xl is the culmination of many insights that are deeply attached to the core interest of washing clothes. These insights range from consumers emotions, living conditions & finer nuances of the wash process. Low level of disposable income creates High cost sensitivity in this segment. This consumer is faced with scarcity of basic amenities like water and electrical supply.
- Challenge
- Cost sensitivity, conservative mindset of the consumer segment were the main constraints for this trailblazing vision. To make this vision a reality was a calculated risk for the business leaders, a formidable optimisation challenge to the engineering and manufacturing team and test of persistence for the design team. These intangible challenges were overcome by the passion and commitment to this design vision and the consumer benefit by all stakeholders at Whirlpool.
- Realization and Technology
- This design is a meeting point of accurate consumer insights being addressed by out of the box thinking. High value for money is created innovative solutions & optimum material, manufacturing and technology application. With the product belonging to an opening price point segment it is very cost sensitive both in terms of material process & assembly. It demands frugally driven innovations, simple technology & robust application. All the competing machines in the market are also plastic but their form as still what a metal construction would demand.
- Operation and Interaction
- It is a Semi Automatic twin tub washing machine. It has 2 tubs for washing and drying. The twin tub arrangement reduces costs and adds flexibility with 2 simpler & cheaper motors & an added advantage of washing & drying 2 loads of clothes at the same time. It has a linear operation divided into 4 steps by 4 electro mechanical knobs which control wash intensity, wash time, drainage and filling of the washtub & to set time for the spin dry cycle. It also has an inbuilt water selector mechanism at the connection port for the water supply pipe. It directs water to either the wash tub or the spin tub.
- Project Duration and Location
- The project started in Gurgaon in Q2 2016 and product was launched in October 2017. Design work was done at the India head office where the India design studio is situated. Location of production is at the Whirlpool plant in Pondicherry.
- Specifications
- 890mm x 510mm x 960mm
- Keywords
- Mobility, Intutive, Tactile, Asymetric, Semiautomatic, Iconic, Directional
