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Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Interior Space and Exhibition Design Goes to Avila Offices Interior Design by Jofre Roca Calaf

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Jofre Roca Calaf for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Avila Offices Interior Design by Jofre Roca Calaf, designed for Jofre Roca arquitectes, has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Avila Offices Interior Design

Avila Offices is an office interior design in Barcelona. The project renovates the common areas of a seven storey office building with about 1,100 square meters on each floor. The office area covers 1,062 square meters. A new open lobby replaces conventional commercial solutions. A green wall runs from the facade into the interior and invites pedestrians to enter. Glass walls make the lobby visible from the street. Furniture and lamps were designed for the project in raw steel and wood, which gives the interior a coherent identity.

About Jofre Roca Calaf

The constant investigation of materiality, light and the coherent use in a given context is a fundamental factor in its architecture. Its efforts concentrate on developing strategies and rigorous methods to create high-quality projects, providing services which add value and for the users’ wellbeing. Jofre Roca arquitectes is a multidisciplinary group involved in research and teaching that together with practice we can aims unique results, taking into account even the smallest detail. The studio has proven experience and technical capacity to deal effectively with complex architectural projects.

Award Record

This recognition makes Jofre Roca Calaf a winner of 3 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Avila Offices Interior Design
Function
Interior Design
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Slate Gray, White Smoke, Light Gray, Dim Gray and Black
Images
5
Client
Jofre Roca arquitectes

The Recognition

Laureate
Jofre Roca Calaf
Country
Spain
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#106008

Credits

Team
Javier Rocamonde, Adrián Rio
Image Credits
Photographer Adrià Goula Sardà

Design Details

Unique Properties
The entrance is dignified: the green wall runs from the facade to the interior inviting the pedestrian to enter the building. The glass walls make the lobby visible from the street. From this transparency, the permeability of these spaces is enhanced.
Inspiration
This new reform was proposed to give the building more open and contemporary spaces. The exterior penetrates into the building, enhancing the feeling of tranquillity, well-being, and health. Spaces were designed as places not only to work but to be enjoyed, talked, shared ... Yet, suitable for synergies to arise and encourage motivation and creativity.
Research
The project was created after winning a private competition to reform a seven floors office building of approximately 1,100 m2 each, in the 22@ district of Barcelona. The original building project was completed in 2002.
Challenge
All common spaces of the building are reformed (lobby, stairs, reception, bathrooms, solarium cover, ...) A new diaphanous lobby is proposed, avoiding conventional commercial solutions. The proposal maintains coherence both in terms of form and in the use of materials and construction systems.
Realization and Technology
The elements of the interior furniture (chairs, tables, reception furniture, ...) and lamps are specially designed for this project with raw steel and wood as the main materials. These same finishes were used in structural and cladding elements. In this way, it is possible to give identity and coherence to the project.
Operation and Interaction
Spaces are transformed into pleasant and healthy places, well-lit and ventilated. A harmonious combination of elements and materials. Open and flexible spaces are generated in their use. This allows all kinds of activities and meetings, whether they are formal in a conventional space or in the lobby itself.
Project Duration and Location
January 2019, Barcelona.
Specifications
Offices area is 1.062 sqm.
Keywords
Green, office, interior design, Sustainable

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