Press Release
Gautam Desai Receives the A' Design Award for DoReDo Salon in Interior Space and Exhibition Design
Gautam Desai recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that DoReDo Salon by Gautam Desai, designed for Gautam Desai Design, has been granted the A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About DoReDo Salon
DoReDo is a wellness venue that combines a beauty clinic, a salon, a spa, a yoga studio and a small cafe within 550 square meters. The layout is modelled on airport retail, where displays stay below eye level and movement remains simple and clear. Coral is used as the accent colour and appears only in the wood framed arches of the central retail courtyard, which connects every service. Every visitor passes through the coral arches. Wooden flooring, lit mirrored consoles, suspended metal storage racks and glass chandeliers complete the interior.
Award Record
With this recognition, Gautam Desai is a winner of 2 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/104482
- A' Design Award Page: https://competition.adesignaward.com/104482
- Media Showcase: https://www.designnewsroom.com/!104482
- Laureate Profile: https://dezigners.org/d/174416
- Further Information from the Laureate: http://gautamdesaidesign.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- DoReDo Salon
- Function
- Salon
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Sienna, Indian Red, Salmon, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Gautam Desai Design
The Recognition
- Laureate
- Gautam Desai
- Country
- India
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #104482
Credits
- Team
- Niketa Khanna, Ruchika Madhar and Kavita Narvekar
- Image Credits
- Fabien Charuau
Design Details
- Unique Properties
- One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.
- Inspiration
- “I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.” The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.
- Research
- The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience
- Challenge
- The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget
- Realization and Technology
- The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon
- Operation and Interaction
- The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand. DoReDo, a 6000 square feet salon was modelled after airport retail experience. “I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.” The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.
- Project Duration and Location
- The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India
- Keywords
- Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail
