Press Release
Lvyou Road Jinmao Palace Sales Center by Zhen Chu Receives the Silver A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Zhen Chu for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Lvyou Road Jinmao Palace Sales Center by Zhen Chu, designed for ChuZhen, Jiang Zhengnan, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Lvyou Road Jinmao Palace Sales Center
Lvyou Road Jinmao Palace is a sales center located in Jinan, China. The interior design continues the style of the existing architecture and uses simple lines to shape large surfaces. Forms of mountains and water are brought into the space to create a calm and poetic atmosphere. Brick walls based on patterns of ancient Chinese city walls and grilles that filter light produce an interplay of light and shadow. Serene passages first offer a restrained spatial experience and then open into wider areas, inviting visitors to explore. The strip bricks were fixed onto the walls by hand.
About Zhen Chu
Chu Zhen Managing Partner / Design Director, G-Art Architecture and Interior Design Mr. Chu got a bachelor's degree in Environmental Art Design from University of Shanghai for Science and Technology in 2010. Since then, he has been engaged in providing design solutions for various spaces including real estate projects, upscale clubs, and offices, etc. Jiang Zhengnan Title: Design Manager, G-Art Architecture and Interior Design Education background: Bachelor's degree in Art Design (2011), Taiyuan Institute of Technology
Award Record
With this recognition, Zhen Chu is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/104303
- A' Design Award Page: https://competition.adesignaward.com/104303
- Media Showcase: https://www.designnewsroom.com/!104303
- Laureate Profile: https://dezigners.org/d/276327
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Lvyou Road Jinmao Palace Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Dark Olive Green, Dim Gray, Gray and Black
- Images
- 5
- Client
- ChuZhen, Jiang Zhengnan
The Recognition
- Laureate
- Zhen Chu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #104303
Credits
- Team
- Kang Liu, Zhengnan Jiang, Wanting Wang, Kun Li and Designer company：G-Art Architecture and Interior Design
- Image Credits
- Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd
Design Details
- Unique Properties
- The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
- Inspiration
- The most unique property lies in creation of spatial scenes. The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore. The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
- Research
- The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
- Challenge
- The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces. The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
- Realization and Technology
- To ensure perfect effects, strip bricks were fixed onto walls by hand.
- Operation and Interaction
- The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
- Project Duration and Location
- The project was started in April 2019 and finished in October 2019 in Jinan.
- Specifications
- Area: 1500 square meters Category: Sales
- Keywords
- G-Art, sales center, mountains and water, upscale community, transformation
