Press Release
Estudio Maba Receives the Bronze A' Design Award for Plaza del Sol Crisp Bag in Packaging Design
Estudio Maba recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Plaza del Sol Crisp Bag by Estudio Maba, designed for Plaza del Sol, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Plaza del Sol Crisp Bag
Plaza del Sol is a packaging design for bags of crisps. The graphics draw on folk motifs and souvenir objects found in Spanish tourist cities, and these references are presented in a contemporary way with humor. Each flow pack tells a short story built from souvenir items, with the intention of making the buyer smile. The images are created through still life photography arranged in a set, and the bags are produced by flexographic printing. Each bag measures 195 by 320 millimeters.
Award Record
With this recognition, Estudio Maba is a winner of 14 A' Design Awards. The awards span the editions from 2016 - 2017 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/104257
- A' Design Award Page: https://competition.adesignaward.com/104257
- Media Showcase: https://www.designnewsroom.com/!104257
- Laureate Profile: https://dezigners.org/d/173952
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Plaza del Sol Crisp Bag
- Function
- Crisp Bag
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Rosy Brown, Burly Wood, Light Gray, Dark Gray and Silver
- Images
- 5
- Client
- Plaza del Sol
The Recognition
- Laureate
- Estudio Maba
- Country
- Spain
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #104257
Credits
- Team
- Beatriz Suarez, Art Direction. Miguel Angel del Baño, Jose Lorente and La Industrial
- Image Credits
- Estudio Maba
Design Details
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Realization and Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Operation and Interaction
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Project Duration and Location
- Murcia, Spain, May 2019 to February 2020
- Keywords
- Packaging, design, folk, snacks, crisp, set, photography, humor
