Press Release
Bronze A' Design Award in Advertising, Marketing and Communication Design Goes to Settlements Integrated Campaign by Pancho Gonzalez
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Pancho Gonzalez for advertising, marketing and communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Settlements Integrated Campaign by Pancho Gonzalez, designed for Inbrax, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Settlements Integrated Campaign
Settlements are a reality throughout the world and especially in Latin America. This advertising design seeks to collect funds in a different way and does so by launching a film that ultimately did not exist. To get a ticket, people had to go to the movie's website to buy their tickets and when they did they realized the movie didn't exist, so they could donate their money to the foundation.
Award Record
This recognition makes Pancho Gonzalez a winner of 4 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/103849
- A' Design Award Page: https://competition.adesignaward.com/103849
- Media Showcase: https://www.designnewsroom.com/!103849
- Laureate Profile: https://dezigners.org/d/231449
- Further Information from the Laureate: https://vimeo.com/383336599
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Settlements Integrated Campaign
- Function
- Integrated Campaign
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Black, Dark Slate Gray and Gray
- Images
- 5
- Client
- Inbrax
The Recognition
- Laureate
- Pancho Gonzalez
- Country
- Chile
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #103849
Credits
- Team
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez. and Prójimo, Los Notarios, Deiro Films, La Motoneta
- Image Credits
- Prójimo Los Notarios La Motoneta Deiro Films Fandando
Design Details
- Unique Properties
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Inspiration
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Research
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them.
- Challenge
- First online collecting campaign done by Techo Latam.
- Realization and Technology
- Integrated campaign across 5 countries in South America.
- Operation and Interaction
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Project Duration and Location
- Chile, Peru, Argentina, Brazil and Colombia.
- Specifications
- Trailers, posters, digital ads and social media.
- Keywords
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
