Press Release
Meng Chih Chiang Is Honored with the Silver A' Design Award for Taiwan Small Town Ramble Tourism Advertising in Advertising, Marketing and Communication Design
Meng Chih Chiang honored for advertising, marketing and communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Taiwan Small Town Ramble Tourism Advertising by Meng Chih Chiang, designed for Taiwan Tourism Bureau, Singapore Office, has been granted the Silver A' Design Award in the Advertising, Marketing and Communication Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Taiwan Small Town Ramble Tourism Advertising
Taiwan Small Town Ramble is a tourism advertising campaign created to promote the small towns of Taiwan. The campaign uses buses in Singapore that carry a three-dimensional installation of a traditional Taiwanese house. A swallowtail roof, a local architectural style, is placed on the top of each bus. Decorative tiles with floral patterns cover the lower half. Both elements are iconic images of traditional Taiwanese towns. A sculpted swallow nest, long seen as a symbol of wealth and prosperity, completes the installation.
Award Record
Meng Chih Chiang is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2015 - 2016 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/103746
- A' Design Award Page: https://competition.adesignaward.com/103746
- Media Showcase: https://www.designnewsroom.com/!103746
- Laureate Profile: https://dezigners.org/d/152599
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Taiwan Small Town Ramble Tourism Advertising
- Function
- Tourism Advertising
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Misty Rose, Dim Gray, Black, Firebrick and Sienna
- Images
- 5
- Client
- Taiwan Tourism Bureau, Singapore Office
The Recognition
- Laureate
- Meng Chih Chiang
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #103746
Credits
- Team
- Creative Director:, Designer:, Sunday Huang, Media Catalyst:, Gabriel Chee Hoe Ping, Production Manager:, Chee Fong Ling, Model:, Miranda Lien, Special Thanks: and Joy Chen
- Image Credits
- Photographer Matthias Chng
Design Details
- Unique Properties
- Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore. The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
- Inspiration
- Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan. Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
- Research
- The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
- Challenge
- A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
- Realization and Technology
- The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
- Operation and Interaction
- If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
- Project Duration and Location
- The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
- Specifications
- For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example: 1. No sharp edges are allowed on the 3D structure 2. Maximum protrusion from the bus rear to fall within 15cm 3 Every design & installation are subjected to LTA (Singapore transport authority) approval 4. No movement of the 3D structure are allowed 5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
- Keywords
- Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
