Press Release
Radiomural District Identity and Mural by Aleksandra Toborowicz Wins the A' Design Award in Cultural Heritage and Culture Industry Design
Aleksandra Toborowicz honored for cultural heritage and culture industry design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Radiomural District Identity and Mural by Aleksandra Toborowicz has been granted the A' Design Award in the Cultural Heritage and Culture Industry Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Radiomural District Identity and Mural
Radiomural is a mural created for the Langwasser district in Nuremberg. The design reproduces the tuning scale of a Grundig radio of the 1970s and 1980s, recalling the radios once produced in the district. The painted wall is 25 meters long and 2.5 meters high. Black and white paint is combined with photoluminescent spray, and stencils are used for the letters. At night the letters glow, so the mural resembles a radio that is switched on. The place names on the scale mark favorite local places chosen by residents and their countries of origin.
About Aleksandra Toborowicz
Dr Aleksandra Toborowicz is a Polish graphic designer, muralist, painter and academic teacher – Professor Assistant and Head of the Lettering and Typography Studio and Vice Dean of the Faculty of Graphics Art at the Jan Matejko Academy of Fine Arts in Cracow, Poland. PhD degree (Doctor of Arts) at the Jan Matejko Academy of Fine Arts in Cracow in 2015. In 2008 graduated from the Faculty of Graphics Art at the Academy of Fine Arts in Cracow (Poland). DESIGNER / PAINTER / MURALIST / LECTURER Graphic designer, designing mostly for typography, publishing, murals and installations.
Award Record
Aleksandra Toborowicz is a winner of 8 A' Design Awards, including this recognition. The awards span the editions from 2014 - 2015 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. The competition is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Entries typically include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. Awarded cultural heritage designs are published at https://dezigners.org/design-category/cultural-heritage
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/103504
- A' Design Award Page: https://competition.adesignaward.com/103504
- Media Showcase: https://www.designnewsroom.com/!103504
- Laureate Profile: https://dezigners.org/d/142119
- Further Information from the Laureate: https://www.behance.net/gallery/91231229/Radiomural-Nuernber
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Radiomural District Identity and Mural
- Function
- District Identity and Mural
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Black, Sea Green, Dark Olive Green, Dim Gray and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Aleksandra Toborowicz
- Country
- Poland
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #103504
Design Details
- Unique Properties
- Picture of an old Grundig radio in Nurnberg. The mural visually resembles the scale of the radio from the 70s / 80s, with letters covered with photoluminescent paint, giving the effect of glowing in the dark, which resembles a radio turned on. The radio is 'turned on' the Langwasser district (Gemeinschaftshaus) in Nuremberg, the other place-names on the radio scale are the residents' favorite places characteristic for this district (selected by voting; marked in dark green) and their countries of origin (light green).
- Inspiration
- Radiomural made in Zablocie district in Cracow, Poland - my previous project of a district identity, where old radios Unitra were produced during the communism time. Radiomural in Nuremberg is based on radios from Grundig, which were produced in Langwasser – the district where the mural was created.
- Challenge
- Photoluminescence effect. Research in cultural and postindustrial districts similar to Zablocie in Cracow in Poland, where retro-radios were produced in a communist era.
- Realization and Technology
- Mural made on a wall in the center of Langwasser district in Nurnberg, painted with photoluminescent spray, giving the effect of glowing in the dark, which resembles a radio turned on.
- Operation and Interaction
- The mural will be visible at night for some time thanks to UV lamps, like an old radio switched on with its greenish light, thanks to the photoluminescence paint glowing in darkness. People can illuminate the mural with flashlights.
- Project Duration and Location
- September 2019, Nürnberg, Germany
- Specifications
- Wall size: 25 meters long, 2,5 meters height. Black paint, white and photoluminescent sprays. Stencils used to paint letters.
- Keywords
- mural, radio, photoluminescence, glowing in darkness, heritage, grundig, cultural district, Nurnberg, mural
