Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to K11 Musea Carpark Transportation Hub by K11 Musea
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes K11 Musea for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that K11 Musea Carpark Transportation Hub by K11 Musea, designed for New World Development Company Limited, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About K11 Musea Carpark Transportation Hub
K11 Musea Carpark is a four-storey car park designed for a mixed-use waterfront development in Hong Kong. Each floor is identified by a single colour to build a visual memory of the space. Vibrantly coloured walls and floors, clear traffic signs and contemporary graffiti create a lively atmosphere. The B2 level connects to the shopping mall entrance and is fitted with grids of light bulbs, metallic ceilings, red brick walls and checkered floors. Lighting follows the direction of traffic to guide cars and to ease the effect of the low ceiling.
Award Record
This recognition makes K11 Musea a winner of 3 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/103099
- A' Design Award Page: https://competition.adesignaward.com/103099
- Media Showcase: https://www.designnewsroom.com/!103099
- Laureate Profile: https://dezigners.org/d/216572
- Further Information from the Laureate: http://www.k11musea.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- K11 Musea Carpark Transportation Hub
- Function
- Transportation Hub
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Black, Dim Gray and Gray
- Images
- 5
- Client
- New World Development Company Limited
The Recognition
- Laureate
- K11 Musea
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #103099
Credits
- Team
- Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
- Image Credits
- Stefano Tordiglione (ST design)
Design Details
- Unique Properties
- Victoria Dockside, the new three-million-square-foot, global art and design district right on the promenade of Hong Kong's waterfront, has recently come into spotlight for its range of innovative and artistic elements reinventing the historic site. The design concept of the car park reflects this target and offers a kaleidoscope of experiences for visitors to unwind from the mundane of the gray space of usual car park. The concept for the car park is artistic, unconventional and human.
- Inspiration
- In general car park lacks design elements. In a high traffic project such as Victoria Dockside, K11 aim to resolve the mundane and enhance the experience of the visitors. Each floor is identified by a unique colour to create visual memory of the space. The lights are carefully planned and designed to achieve a sense of harmony among the floors. The transition between the car park and the entrance of the shopping mall has been connected with Broadway-style light bulbs and metal-framed doors.
- Research
- Car park is a functional space, therefore there are a number of traffic guidelines that we must follow and hence limiting the creativity. The research of the car park resulted in the application of visual language such as colours, paints and lights, which are not necessary high in cost and yet capable of enhancing the atmosphere of space. K11 team focus on the application of these visual language on walls, floors and ceiling to achieve a balance of the traffic and aesthetics.
- Challenge
- Space planning has been a challenge as we need to envisage the flow of traffic. Working in tandem with the traffic consultant, the team have respected the needs of driving. As a result, most of the design elements are created as visual language. The use of different colours of paint, lighting and road marks leave ample of space for circulation. The issue of the low ceiling is resolved by having the ceiling open and having the lights paved along the direction of traffic to guide the flow of cars.
- Realization and Technology
- Inside the 4-storey car park, a dynamic atmosphere arises from the interplay of vibrantly coloured walls and floors, innovative traffic signs and striking contemporary graffiti by leading artist Caratoes. Connected to the entrance to the shopping mall is the B2 level of the car park, which is fitted with grids of light bulbs, metallic ceilings, red brick walls and checkered floors in the style of a classic Broadway theatre front.
- Operation and Interaction
- The concept of this car park is full of surprising details, the old alongside the new, the conventional and the contemporary, the interior and the exterior, the colours and the monotone. All of these are found here to meet and merge into a harmonious existence. Unlike a forgotten space, a car park can also be vibrant, cultural and still very functional, deserving much love and attention as the rest of the space. It is an integral part of the property creating a holistic experience for people.
- Project Duration and Location
- The project started in 2016 and finished in August 2019 in Hong Kong.
- Specifications
- Total 3 floor area is 2.5m sqft
- Keywords
- Victoria Dockside, K11 Musea, car park design, retail, art, art mall
