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Press Release

DesignNewswire · COMO, Italy ·

Platinum A' Design Award in Movie, Video and Animation Design Goes to The Simplest Happiness Commercial Animation by Yen C Chen

Yen C Chen recognized for movie, video and animation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that The Simplest Happiness Commercial Animation by Yen C Chen, designed for Fox Movies, has been granted the Platinum A' Design Award in the Movie, Video and Animation Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Platinum A' Design Award

The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

About The Simplest Happiness Commercial Animation

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.

About Yen C Chen

Yen C is born and raised in Taipei, Taiwan, He is an motion graphics designer with professional experiences of channel Identity, music video, TV commercial and image advertisement. He has held several positions as visual designer at many visual studios, being familiar with 3D and 2D techniques.Through his artistic creations he strives to bring joy, entertainment, inspiration to all of his clients and audiences.

Award Record

This recognition makes Yen C Chen a winner of 1 A' Design Award.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://dezigners.org/design-category/movie

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
The Simplest Happiness Commercial Animation
Function
Commercial Animation
Category
Movie, Video and Animation Design
Discipline
Communication Design
Industry
Entertainment and Arts
Colors
Rosy Brown, Pale Violet Red, Indian Red, Tan and Gainsboro
Images
5
Client
Fox Movies

The Recognition

Laureate
Yen C Chen
Country
Taiwan (China)
Recognition
Platinum A' Design Award
Edition
2019 - 2020
Design ID
#103050

Credits

Image Credits
Video Credits:Yen C Chen, The simplest happiness, 2019

Design Details

Unique Properties
This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Inspiration
With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Research
For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Challenge
The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Realization and Technology
The project was realized using adobe software and 3d softwares.
Operation and Interaction
Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Project Duration and Location
Project has been done in Feb 2019 Taiwan.
Specifications
video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Keywords
Animation, 3d, motion graphics, advertising, movie

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