Press Release
Qin He and Xinqing Li Is Honored with the Bronze A' Design Award for The 15th Games of Jiangxi Poster in Advertising, Marketing and Communication Design
Qin He and Xinqing Li acknowledged for advertising, marketing and communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ The 15th Games of Jiangxi Poster by Qin He and Xinqing Li, designed for Jiangxi Provincial Games Organizing Committee, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About The 15th Games of Jiangxi Poster
The 15th Games of Jiangxi is a series of posters created for a provincial sports meeting held in Jingdezhen, a city known for porcelain. The posters combine ceramic culture with sports elements. Ceramic pieces replace the original sports items in each image, creating a distinct visual mood. The series was produced with photography and image editing software, joining ceramic and sports materials into single compositions. Each poster measures 700 by 1000 millimetres and is displayed as outdoor advertising. The design links traditional craft with modern sport and promotes local urban culture.
Award Record
This recognition makes Qin He and Xinqing Li a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/102990
- A' Design Award Page: https://competition.adesignaward.com/102990
- Media Showcase: https://www.designnewsroom.com/!102990
- Laureate Profile: https://dezigners.org/d/261662
- Further Information from the Laureate: http://jx.people.com.cn/GB/389164/index.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The 15th Games of Jiangxi Poster
- Function
- Poster
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Gainsboro, Slate Gray, Lavender, Silver and Light Slate Gray
- Images
- 5
- Client
- Jiangxi Provincial Games Organizing Committee
The Recognition
- Laureate
- Qin He and Xinqing Li
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #102990
Credits
- Team
- Qin He, Chao Yang, Zhonghao Wu, Luxiang Li and Xinqing Li
- Image Credits
- Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Design Details
- Unique Properties
- This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements. In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
- Inspiration
- As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture. Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games. The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
- Research
- This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
- Challenge
- The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
- Realization and Technology
- Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
- Operation and Interaction
- These posters are used for outdoor advertisements.
- Project Duration and Location
- The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
- Keywords
- Poster, Ceramic, Jingdezhen
