Press Release
Dengo 80g Chocolate Bar by Brazil & Murgel Design Studio Wins the Golden A' Design Award in Food, Beverage and Culinary Arts Design
Brazil & Murgel Design Studio of Brazil & Murgel acknowledged for food, beverage and culinary arts design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Dengo 80g Chocolate Bar by Brazil & Murgel Design Studio of Brazil & Murgel, designed for Dengo Chocolates, has been granted the Golden A' Design Award in the Food, Beverage and Culinary Arts Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Dengo 80g Chocolate Bar
Dengo 80g is a chocolate bar created for Dengo Chocolates. The sculptural shape represents elements of the Atlantic Forest in Bahia, Brazil, where the cacao is harvested, such as dry leaves, foliage and seeds. Curved surfaces combine two-dimensional and three-dimensional lines, so the polished finish reflects light across the bar. The bar is produced in polycarbonate moulds made from CNC machined aluminium templates, which hold the fine lines and curves. The varied thickness gives a crisp snap when the bar is broken.
About Brazil & Murgel Design Studio
The designers Fabio Brazil and Henrique Murgel explore the concrete and the intangible – shapes, textures, colors, smells and tastes are all sources of inspiration for creations in multiple areas. The duo founded in 2010 a contemporary handmade jewelry brand Brazil & Murgel in São Paulo - Brazil. Through their unique and special pieces, they reproduce the light, shadow, movement, sounds and sensations. The studio has achieved, so far, 13 design awards and 30+ exhibitions in 7 countries.
About Brazil & Murgel
Founded in 2010, Brazil & Murgel is a contemporary handmade jewelry company based in Sao Paulo - Brazil.
Award Record
Brazil & Murgel Design Studio of Brazil & Murgel is a winner of 9 A' Design Awards, including this recognition. The awards were granted between the 2013 - 2014 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Food, Beverage and Culinary Arts Design Award
The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. It is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Typical entries include design for food, design with food, food servings, tasting menus, cocktails and desserts. The awarded culinary art designs are published at https://dezigners.org/design-category/culinary-art
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/102969
- A' Design Award Page: https://competition.adesignaward.com/102969
- Media Showcase: https://www.designnewsroom.com/!102969
- Laureate Profile: https://dezigners.org/d/128089
- Further Information from the Laureate: http://www.brazil-murgel.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dengo 80g Chocolate Bar
- Function
- Chocolate Bar
- Category
- Food, Beverage and Culinary Arts Design
- Discipline
- Product Design
- Industry
- Food & Hospitality and Packaging & Retail
- Colors
- Black, Maroon, Saddle Brown, Dark Slate Gray and Dark Green
- Images
- 3
- Client
- Dengo Chocolates
The Recognition
- Laureate
- Brazil & Murgel Design Studio
- Country
- Brazil
- Brand
- Brazil & Murgel
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102969
Credits
- Team
- Fabio Brazil, Henrique Murgel, Alexandre Soong (Atom Studios), Hulk Giannelli (Atom Studios), Estevan Sartoreli, Gustavo Raguzzani, Jhonata Carvalho and Luciana Lobo
- Image Credits
- Rubens Kato; Estudio Gastronomico; Diego Cagnato
Design Details
- Unique Properties
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- Inspiration
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- Research
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- Challenge
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- Realization and Technology
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- Operation and Interaction
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- Project Duration and Location
- The project took place in Sao Paulo, between May and October 2018.
- Specifications
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- Keywords
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
