Bronze A' Design Award in Interior Space and Exhibition Design Goes to Equiti Offices by Emad Salameh

Emad Salameh recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Equiti Offices by Emad Salameh, designed for Equiti. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Equiti Offices

Equiti is an office interior design for a financial services company, covering 850 square meters. The workplace is divided into three zones. The reception, the operations area, and the VIP and management area each have a distinct purpose and character. A parametric ceiling forms a bold feature above the main front area. Statuario marble floors, large grey marble wall slabs and wallpaper are used. The operations area has carpet tiles for acoustic comfort and a raised floor with cable management. Natural light reaches all zones.

About Emad Salameh

Architect Emad Salameh founded SADDA design and build in 2009. Salameh have an experience working with multinational companies in Amman, Saudi Arabia, and New York City. At SADDA, Salameh act as the director for wide range of projects offering architectural and interior design services for residential, retail and office spaces. As well as construction management and branding. SADDA would also provide access to products and materials that would complement the design services provided such as furniture, decorations, home and office accessories. SADDA ensures a smooth and consistent design and build process with illimitable innovation & creativity, that is unique from concept to implementation.

Award Record

Emad Salameh is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/102686
A' Design Award Page: https://competition.adesignaward.com/102686
Media Showcase: https://www.designnewsroom.com/!102686
Laureate Profile: https://dezigners.org/d/148893
Further Information from the Laureate: https://tinyurl.com/rtfkcj4

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Equiti Offices
Function: Offices
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Silver, Dark Slate Gray, Gainsboro, Dark Olive Green and Dark Gray
Images: 5
Client: Equiti

The Recognition

Laureate: Emad Salameh
Country: Jordan
Recognition: Bronze A' Design Award
Edition: 2019 - 2020
Design ID: #102686

Credits

Team: Emad Amin Salameh and Liana Maher Alhabash
Image Credits: Photographer Emad Salameh (Design Director), Reception, 2020.; Photographer Emad Salameh (Design Director), Meetings Corridor, 2020.; Photographer Emad Salameh (Design Director), Chairman Office, 2020.; Photographer Emad Salameh (Design Director), Operations area, 2020.; Photographer Emad Salameh (Design Director), Open Area, 2020. Video Credits to Architect Firas Lash

Design Details

Unique Properties: A workplace is not just a layout for rows of desks, but diverse features and systems merged into one fluid experience. Equiti workplace was divided into three main zones. The reception, the operations, the VIP and management. Each have its own purpose, style and character. The reception ceiling gave a unique character of technology, freedom, and strength. The operations area focused on the well being to provide a healthier environment. The VIP and management area provided luxurious and comfortable experience of its own.
Inspiration: Our inspiration came from the prospect of designing an office space that adheres to the atmosphere of a newly built business district where it is bounded by well-known commercial brands. The nature of the client's business played a vital role, which is serving investors and financial brokers not only locally, but regionally and internationally. So our mission was to create and deliver a functional innovative and inspiring work environment without compromising a sleek high-end interior.
Research: Focusing on creating conceptual zoning layouts, separating the vip clients of the administration department from the operations employees section. Design and research focused on balancing open spaces with private and shared room spacing. Allowing access of natural light to all zones and providing multiple circulation routes. The design layout optimized the best comfort levels throughout all hours of the day. Value engineering and cost estimation was conducted after the conceptual stage, which resulted In finding alternative solutions and approaches to some design details and materials to fit the project budget.
Challenge: Focusing on creating conceptual zoning layouts, separating the vip clients of the administration department from the operations employees section. Design and research focused on balancing open spaces with private and shared room spacing. Allowing access of natural light to all zones and providing multiple circulation routes. The design layout optimized the best comfort levels throughout all hours of the day. Value engineering and cost estimation was conducted after the conceptual stage, which resulted In finding alternative solutions and approaches to some design details and materials to fit the project budget
Realization and Technology: When it came to this project, the integration of innovative and authentic parameters within the design was vital to us. An original parametric logic was used to design the ceiling of the main front area of the space, which introduces users to a unique bold statement ceiling piece once they enter. Along with the use of Statuario Marble for floors, big Marble grey slabs for the walls and a touch of Arte wallpaper, Natuzzi furniture were placed in meeting rooms for a formal and elegant experience.
Operation and Interaction: We tackled the principle of planning for separate zones in the project. Were one zone was designated for VIP clients and management and the other for employees, while having both zones linked by the main entrance hall. Separating the operations from the management. This principle was vital as each zone adopts different interactions between users. Some adopts less and quite interactions such as meeting and VIP rooms, while others adopt more frequent interactions such as the operation area.
Project Duration and Location: The project started in November 2018 and finished in July 2019
Specifications: In order to ensure efficiency inside the 850 sqm interior design space, special electrical specifications were requisite such as cable management systems which serves employees through the raised floor into their workstations. In addition, to offer the most excellent visual comfort to employees, a smart and efficient lighting system and design was specified, alongside with a durable flooring solution at the operations area embedded with carpet tiles to offer acoustical benefits.
Keywords: Interior Design, Office Space, Work Space, Fit Out, Space planning