Press Release
DeafUP Mobile Application by Zlatina Petrova Is Granted the Silver A' Design Award in Mobile Technologies, Applications and Software Design
Zlatina Petrova honored for mobile technologies, applications and software design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Mobile Technologies, Applications and Software Design category for DeafUP Mobile Application by Zlatina Petrova, designed for Brandly Collective. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About DeafUP Mobile Application
DeafUP triggers the importance of education and professional experience for the deaf community in Eastern Europe. They create an environment where hearing professionals and deaf students can meet and collaborate. Working together will be a natural way to empower and motivate deaf people to become more active, to raise their talents, to learn new skills, to make a difference.
About Zlatina Petrova
Zlatina is the CEO of Brandly Collective. She's also a curious explorer and startup design mentor (including being featured at Google's Startup weekend). Zlatina loves to help the companies to find innovative new ways to express their message visually.
Award Record
This recognition makes Zlatina Petrova a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Typical entries include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. The awarded mobile designs are published at https://dezigners.org/design-category/mobile
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/102550
- A' Design Award Page: https://competition.adesignaward.com/102550
- Media Showcase: https://www.designnewsroom.com/!102550
- Laureate Profile: https://dezigners.org/d/248872
- Further Information from the Laureate: http://bit.ly/2wfWETc
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- DeafUP Mobile Application
- Function
- Mobile Application
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Dodger Blue, Cornflower Blue, Royal Blue, Dark Slate Blue and Lavender
- Images
- 5
- Client
- Brandly Collective
The Recognition
- Laureate
- Zlatina Petrova
- Country
- Bulgaria
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102550
Credits
- Image Credits
- Illustrator Zlatina Petrova
Design Details
- Unique Properties
- DeafUP is a mentorship and education application that empowers young deaf people in Eastern Europe through innovative professional education in order to make them equal citizens of society. It offers collaboration between deaf and hearing people in a work environment, with the primary goal of improving the communication and social skills of its participants.
- Inspiration
- Too often for deaf people, the world seems judgmental and restrictive. Access to proper education and tools is limited. It is easy to feel incapable, isolated and pushed aside. Feeling stuck becomes the norm. The general public does not understand the unique challenges that deaf people face. It is not their fault. They don't know any better. They have not received the knowledge and tools needed to effectively interact with the deaf population. The time for change has come.
- Research
- Our research was performed by the ListenUP foundation - the most impactful NGO that empowers deaf people in Eastern Europe. The research was made through observation of the problems in the deaf community in Bulgaria, focus groups, public discussions, round tables, direct phone calls and meetings with our advisors - Lufthansa Germany and the minister of education in Bulgaria.
- Challenge
- The challenge will never end. We are exploring a new world where we communicate differently. Our continued discipline to making sure the DeafUP application is a representation of the best in the world at empowering young deaf people to follow their dreams. Through our intuitive interface, we make possible for the first time in East Europe the overcoming of barriers in the communication between hearing people and the deaf community.
- Realization and Technology
- DeafUP is designed as a native IOS 11 application. It follows the human interface guidelines and after the launch of the project, we plan to create a version for material design. It is oriented towards video content because it is the only way for deaf people to communicate online. To ease the communication between hearing mentors and deaf mentees we created group chats with sign language translators. Design is produced by using graphic and video software tools.
- Operation and Interaction
- The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll vertically and horizontally when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to scroll through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
- Project Duration and Location
- The DeafUp project started in 2019, however, the mobile app design was born in early 2020. Our team is distributed across the globe, with contributions to this design coming from Bulgaria, Germany, and the United States.
- Specifications
- The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to go through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
- Keywords
- Mobile application, UI/UX design, social entreprise, education, social cause, interaction design,
