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DesignNewswire · COMO, Italy ·

Yuzhou Rongyu Sales Center by Yu Chao and Guanghui Zeng Receives the Silver A' Design Award in Interior Space and Exhibition Design

Yu Chao and Guanghui Zeng recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Yuzhou Rongyu Sales Center by Yu Chao and Guanghui Zeng, designed for Yuzhou Group, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Yuzhou Rongyu Sales Center

Yuzhou Rongyu is a sales center located in Fuzhou City, China. The interior covers an area of 887 square meters and was created inside three connected villas. The color scheme is based on red tones, which symbolize joy and celebration in Chinese culture. A glass screen printed with a plum pattern is suspended at the center of a Corinthian column. Materials include custom art wall covering, a dark wood floor, Caesar green marble and silver foil. The design combines Eastern and Western references within one space.

About Yu Chao and Guanghui Zeng

Founded in 2015, INNEST, the interior design brand, is dedicated to interior space design and accessories design, providing advanced customized services for the first-class commercial real estate, hotel, high-end clubs, office buildings and so on. INNEST have established a long-term and solid cooperation with several well-known listed real estate enterprises including Vanke, Gemdale Group, Yango Group, Jingrui Holdings. Through the deep insight of international trends, we customize solutions that exceed expectations.

Award Record

With this recognition, Yu Chao and Guanghui Zeng is a winner of 13 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Yuzhou Rongyu Sales Center
Function
Sales Center
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Olive Green, Dim Gray, Dark Slate Gray, Gray and Dark Gray
Images
5
Client
Yuzhou Group

The Recognition

Laureate
Yu Chao and Guanghui Zeng
Country
China
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#101597

Credits

Team
Yu Chao and Guanghui Zeng
Image Credits
Shenzhen Innest Art Co., Ltd.

Design Details

Unique Properties
The display of objects is also combined with local culture. The wall ornaments and furniture form a sharp contrast. The ceiling and the ceiling lights can reveal different perspectives from different angles. The color is mainly based on the red tone that symbolizes joy and festivals in Chinese culture.
Inspiration
As one of the birthplaces of Shanghai-style culture, Fuzhou city has become a modern area with an inclusive attitude in the convergence of new trends and new culture. The space theme is inspired by the idea of using the color of glazed tiles to create a sense of dignity, directing the attention of people to a glass screen printed with a plum pattern, which is suspended in the center of the Corinthian pillar with Western characteristics.
Research
The original building is for consecutive villas, three of which were transformed into sales center.
Challenge
The integration of the Oriental and Western culture shows the particularity of the space, which is the tribute to culture and respect for history.
Realization and Technology
The project uses special materials such as art customized wall covering, dark wood floor, Caesar green marble, silver foil.
Operation and Interaction
The sales office is designed for helping customers to know better and deeper about the newly constructed buildings and houses. They will see the overall construction plan of the buildings here and can get in touch with sales managers if they have any questions and can make the purchase of houses here.
Project Duration and Location
The project is located in Fuzhou City, China. It takes about two months to finish the construction.
Specifications
The project covers an area of 887 square meter.
Keywords
Roman column, carving, enamel, glazed tiles, Caesar green marble,

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