Press Release
Future of the Digitally Society Mobile Application by Idean Singapore Wins the Bronze A' Design Award in Mobile Technologies, Applications and Software Design
Idean Singapore of Idean acknowledged for mobile technologies, applications and software design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Future of the Digitally Society Mobile Application by Idean Singapore of Idean, designed for National Library Board, Singapore, has been granted the Bronze A' Design Award in the Mobile Technologies, Applications and Software Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Future of the Digitally Society Mobile Application
Future of the Digitally Society is a mobile application created for a public library service. The application combines browsing, searching, sharing and personalised recommendations in one interface. Augmented reality mapping and low power Bluetooth beacons help users locate books, receive contextual messages and find assistance inside library branches. Books can be borrowed by scanning a barcode, saved to personal shelves or reserved for collection at any branch. The design connects the physical library with digital channels in a continuous experience.
About Idean Singapore
Idean is a global collective of thinkers storytellers, and makers aligned to one purpose: to challenge what's possible. We imagine. And we make it happen. We launch experiences that enable people to build meaningful relationships and create change.
About Idean
Idean has a long track record of designing digital products and services that people love – from creating forward-looking concepts to delivering award-winning experiences. By deeply understanding human needs, we help our clients reframe complex probl
Award Record
This recognition makes Idean Singapore of Idean a winner of 1 A' Design Award.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://dezigners.org/design-category/mobile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101521
- A' Design Award Page: https://competition.adesignaward.com/101521
- Media Showcase: https://www.designnewsroom.com/!101521
- Laureate Profile: https://dezigners.org/d/273110
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Future of the Digitally Society Mobile Application
- Function
- Mobile Application
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- White Smoke, Gainsboro, Light Gray, Gray and Dark Slate Gray
- Images
- 5
- Client
- National Library Board, Singapore
The Recognition
- Laureate
- Idean Singapore
- Country
- Singapore
- Brand
- Idean
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101521
Credits
- Team
- Ignatius Ong, Nicholas Tan, Adib Ramzali, Gigi Teo, Yuen Pei Yun and Sherilyn Kan
- Image Credits
- Idean Design Team, Future of library video, 2018.; Idean Design Team, Future of library video, 2018. Video Credits: Hu Emmanuelle, Future of library video, 2018.
Design Details
- Unique Properties
- The newly designed app had delightful browsing experience coupled with efficient searching, able to build communities through sharing and have smart and personalised recommendations. The physical finding and borrowing experience was enhance through AR mapping and low power beacon technology to help library users to find books or look for assistance
- Inspiration
- The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives. The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels. Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
- Research
- The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world. Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion. The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.
- Challenge
- Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen. There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations. Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design. The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
- Realization and Technology
- The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices. With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime. There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
- Operation and Interaction
- When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library. The content of the app will then display contextual information and content pertaining to the library branch itself. With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops. Library users will also be able to track the location of the book with the aid of the technology. Efficiency in loaning a book, just scan the barcode to borrow! The newly designed app also calls for a better user journey when browsing books on the go.
- Project Duration and Location
- The project started in May 2019 in Singapore and finished the design process in September 2019.
- Keywords
- interactive, seamless journey, digital, customer experience, experience design
