Press Release
KitKat Chocolatory Interior Design by Justin Vinet - Model/ctzn Is Granted the Golden A' Design Award in Interior Space and Exhibition Design
Justin Vinet - Model/ctzn acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ KitKat Chocolatory Interior Design by Justin Vinet - Model/ctzn, designed for Unique Store Fixtures, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About KitKat Chocolatory Interior Design
Represent the new concept and overall brand in an innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele. Using the experience of a previous pop up and international locations to innovate and rethink the entire experience. Create an ultra-functional store, that would work well for a very high traffic, intricate space.
Award Record
Justin Vinet - Model/ctzn is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101411
- A' Design Award Page: https://competition.adesignaward.com/101411
- Media Showcase: https://www.designnewsroom.com/!101411
- Laureate Profile: https://dezigners.org/d/176790
- Further Information from the Laureate: http://bit.ly/3a8cPkj
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- KitKat Chocolatory Interior Design
- Function
- Interior Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Sienna, Silver, Saddle Brown, Rosy Brown and Light Gray
- Images
- 5
- Client
- Unique Store Fixtures
The Recognition
- Laureate
- Justin Vinet - Model/ctzn
- Country
- Canada
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101411
Credits
- Team
- Justin Vinet, Patricia Tay, Steven Fong, Nilton Tavares, Ferro Corrente, Jeff Nowak, Liz Margles, Kate MacNeill, Simon Ho, Raffaele Calafati and Jared
- Image Credits
- Photographer: One Method, 2019
Design Details
- Unique Properties
- Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele. Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation. Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
- Inspiration
- For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
- Research
- All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall. This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
- Challenge
- It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience. The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall. The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
- Realization and Technology
- The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
- Operation and Interaction
- The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
- Project Duration and Location
- The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
- Keywords
- pop-up, interactive, branding, experience, flagship,
