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Press Release

DesignNewswire · COMO, Italy ·

Sequenti Studio Flash Light by Evgeny Arinin Wins the Bronze A' Design Award in Camera and Photography Equipment Design

Evgeny Arinin honored for camera and photography equipment design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Sequenti Studio Flash Light by Evgeny Arinin, designed for Arine Atelier, has been granted the Bronze A' Design Award in the Camera and Photography Equipment Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Sequenti Studio Flash Light

Sequenti is a studio flash light developed for photography. Alternating light sources fire within thousandths of a second, creating a series of images that serve as layers for one lighting setup. The light can then be edited in software, changing intensity and color temperature, switching single sources or groups on or off and applying color filters. A high-intensity LED source is cooled by an aluminum heat sink and silent fans. The glossy plastic body measures 200 by 400 by 600 mm and has a leather handle for adjustment along three axes. All materials are fire resistant.

About Evgeny Arinin

I born to change the world and make it way better than people has used to.

Award Record

This recognition makes Evgeny Arinin a winner of 5 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Camera and Photography Equipment Design Award

The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Typical entries include cameras, lenses, tripods, flashes, light meters and camera bags. The awarded photography equipment designs are published at https://dezigners.org/design-category/photography-equipment

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Sequenti Studio Flash Light
Function
Studio Flash Light
Category
Camera and Photography Equipment Design
Discipline
Industrial Design
Industry
Electronics & Appliances and Entertainment
Colors
Black, Dark Slate Gray, White Smoke, Dim Gray and Dark Gray
Images
5
Client
Arine Atelier

The Recognition

Laureate
Evgeny Arinin
Country
Russian Federation
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#101246

Credits

Image Credits
Designer Evgeny Arinin, Sequence X, 2020.; Designer Evgeny Arinin, Sequence X, 2020

Design Details

Unique Properties
The amazingly simple idea of high-speed shooting allows you to implement the idea of creating unique lighting equipment that saves you time and energy in creating a truly high-quality picture. Thanks to the new function, you can adjust the light already on the resulting image in a specialized program. Thus, the quality of the light adjustment is increased, and the properties of the product are important even for professionals.
Inspiration
The world of photography has been developing in favor of digital technology over the past 20 years. Annually updating, technology is now available to many film enthusiasts. But professional engagement in photography is extremely difficult, because most of the success lies in a truly high-quality light / exposure. The idea of the project is to provide the opportunity to shoot professionally, even for beginners.
Research
In the world there are many professional power sources for studio photography. All of them are sophisticated equipment that requires the proper skills and experience to interact. In this case, the difference between manufacturers is only in the design and power of light. However, there are no additional and really important functions that can and should be integrated into the product.
Challenge
Creating a unique product that can become revolutionary in the world of photography, both amateur and professional. Allow photographers to significantly improve image quality. To significantly reduce the time and resources for shooting, to increase the ability to play with light and the fine settings of each individual frame a great number of times.
Realization and Technology
The idea is based on the use of a high-class and high-intensity LED source, which is powered by a voltage of 220V. The main part of the case, in addition to ergonomic properties, is associated with the need for highly efficient cooling of the source, for which an aluminum heat sink and a system of silent fans are developed. The color and overall design of the product is associated with the need to be inconspicuous in the studio and at the same time remain beautiful and recognizable.
Operation and Interaction
Alternative light sources, with a difference of a thousands of a second, create a series of images that subsequently represent a series of layers responsible for setting up a single light source. Thus, having photographed once, the user gets the opportunity to experiment again with the settings of the light composition. It can change the intensity and color temperature of the light, turn on or off individual and groups of sources, and also apply color filters to them.
Project Duration and Location
The project was developed and created on the basis of personal experience and understanding of the basic and professional principles of photography. The total development lasted 27 months, during which the current light flashes and their manufacturers, as well as manufacturers of photo and video equipment, were analyzed. Place of development - Moscow, Russia.
Specifications
The overall dimensions of the product are 200 by 400 by 600 mm. The high-strength plastic glossy body has a comfortable leather handle for quick adjustment of the lamp position along 3 axes. For added safety, all materials used are fire resistant. The lamp unit is extremely easy to use, and all the necessary spare parts are easily removable and can be replaced if necessary
Keywords
lighting, flash, fotography, pro, digital, image, operation, innovation,

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