Fengfeng Chen Is Honored with the Silver A' Design Award for We Jewelry Retail Space in Interior Space and Exhibition Design

Fengfeng Chen honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for We Jewelry Retail Space by Fengfeng Chen, designed for We Jewelry. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About We Jewelry Retail Space

We Jewelry is a retail interior designed for a jewelry brand and located in Fuzhou, China. The shop covers 45 square meters. The display cabinets are shaped after travel cases and are embedded in shelving, so more pieces can be shown within a limited area. Metal rivets on the window and on the cabinets add a refined detail. The window uses a grid pattern, with white open cells and orange closed cells. Burning orange is the main color of the space. Light sources of different color temperatures are placed to make the jewelry appear brighter.

About Fengfeng Chen

Committed to researching the application and innovation in architectural space, expressing design concepts with personalized and unique visual language, and interpreting multiculturalism with brand-new visual communication. Pursue the "contemporary", "cultural" and "artistic" of the design to dissolve and coexist, and use this as a design language for spatial expression.

Award Record

With this recognition, Fengfeng Chen is a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/101137
A' Design Award Page: https://competition.adesignaward.com/101137
Media Showcase: https://www.designnewsroom.com/!101137
Laureate Profile: https://dezigners.org/d/271987
Further Information from the Laureate: http://meikai.alteng.cn/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: We Jewelry Retail Space
Function: Retail Space
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Brown, Saddle Brown, Silver, Rosy Brown and Gray
Images: 5
Client: We Jewelry

The Recognition

Laureate: Fengfeng Chen
Country: China
Recognition: Silver A' Design Award
Edition: 2019 - 2020
Design ID: #101137

Credits

Team: Weng HuanLi
Image Credits: Photografer Li Di, We Jewelry, 2019.

Design Details

Unique Properties: The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
Inspiration: Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Research: Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
Challenge: WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Realization and Technology: In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
Operation and Interaction: Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
Project Duration and Location: November 2019 / fuzhou city, fujian province, China
Specifications: The site area is 45 square meters
Keywords: Jewelry retail space, jewelry, fashion, travel case showcase, display design