HEMA Alliance Corporate Identity by Pedro Panetto Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Pedro Panetto acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for HEMA Alliance Corporate Identity by Pedro Panetto. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About HEMA Alliance Corporate Identity

HEMA Alliance is a corporate identity created for an association that supports practitioners of Historical European Martial Arts. The identity includes 160 variations of the symbol, formed by 40 sword designs shown in four visual arrangements. Each sword follows the proportions of a real historical model. The letters, the spacing and the symbol diagram are based on the Golden Ratio, which keeps every variation consistent. Each practitioner can select the variation that matches a preferred training style and weapon.

About Pedro Panetto

Pedro Panetto is a Brazilian designer. He has an YouTube channel focused on design. He is also the author of a course on Golden Ratio Applied to Design. In addition, he also works giving lectures in Brazil. Graduated in 2012. His work is focused on the Design of Visual Identities, receiving much attention for his studies and applications of the Golden Ratio. His work has been published on various blogs and pages of design and creativity. He also had his work published in two Design books: "Visual Harmony, Proportions in Graphic Design" by SendPoints, and “LOGO TALKS IV” from publisher Artpower.

Award Record

Pedro Panetto is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/100934
A' Design Award Page: https://competition.adesignaward.com/100934
Media Showcase: https://www.designnewsroom.com/!100934
Laureate Profile: https://dezigners.org/d/158092
Further Information from the Laureate: https://www.hemaalliance.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: HEMA Alliance Corporate Identity
Function: Corporate Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Black, Dark Slate Gray, Dim Gray, Gray and Dark Gray
Images: 5

The Recognition

Laureate: Pedro Panetto
Country: Brazil
Recognition: Bronze A' Design Award
Edition: 2019 - 2020
Design ID: #100934

Credits

Team: Pedro Panetto. and Francesco Brugnera Teixeira.

Design Details

Unique Properties: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Inspiration: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Research: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Challenge: The main challenge was offering a symbol representing a great number of historical weapons. For each individual practitioner, its training weapon is the best in their eyes. To please such a large and passionate community was the main creative and research challenge. The challenge was overcome by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing representation, the association quickly increased its membership after the launch of the new brand.
Realization and Technology: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Operation and Interaction: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Specifications: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Keywords: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History