Press Release
Mark Boey Is Honored with the Bronze A' Design Award for The Mysterious Pearl 3D Theme Park Ride in Movie, Video and Animation Design
Mark Boey of Untitled Studios acknowledged for movie, video and animation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ The Mysterious Pearl 3D Theme Park Ride by Mark Boey of Untitled Studios, designed for Shanghai Haichang Ocean Park, has been granted the Bronze A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About The Mysterious Pearl 3D Theme Park Ride
The Mysterious Pearl is a 3D theme park ride created for an ocean park in Shanghai, China. The ride combines an eight-minute stereoscopic animated film with a moving vehicle. The story follows a mermaid and a family of sea creatures on a quest to save the world. Each ride vehicle includes seven special effects, such as vertical drops and horizontal motions, repeated in time with the animation. Characters and animation were created in Maya, effects in Houdini, and compositing in After Effects and Flame.
About Mark Boey
Mark is an internationally recognised Creative Director, recent awards include the World’s Top 17th Designer (A’ Design Awards 2021) and Experiential and Immersive Platinum award winner at Muse Creative Awards (NYC 2021) With over 20 years of experience in research-driven design, combining rationale into the brand story, creating a meaning behind every moment and elevating this with emotive animation that gets your audience feeling ‘something’ and is unforgettable. Mark has delivered 100+ media and interactive experiences and successfully executed multi-million dollar projects for global brands, cultural festivals and governmental organisations across four continents.
About Untitled Studios
Untitled is a creative agency that believes in the power of converging design and technology to transform stories and ideas into compelling lasting experiences.
Award Record
This recognition makes Mark Boey of Untitled Studios a winner of 2 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100850
- A' Design Award Page: https://competition.adesignaward.com/100850
- Media Showcase: https://www.designnewsroom.com/!100850
- Laureate Profile: https://dezigners.org/d/260072
- Further Information from the Laureate: https://www.untld.studio/project/mermaid/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Mysterious Pearl 3D Theme Park Ride
- Function
- 3D Theme Park Ride
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Turquoise, Light Sea Green, Dark Turquoise, Dark Cyan and Indian Red
- Images
- 5
- Client
- Shanghai Haichang Ocean Park
The Recognition
- Laureate
- Mark Boey
- Country
- Australia
- Brand
- Untitled Studios
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100850
Credits
- Team
- Soddy Yu, Wang Tong, Untitled Studios, Akromat VFX and Groove Q
Design Details
- Unique Properties
- Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world. During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe. Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
- Inspiration
- The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
- Research
- There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
- Challenge
- The biggest challenge about this job is scale and timeframe. The entire animation had to be created within six months of production. Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.
- Realization and Technology
- All character design and animation are created in Maya, and all effects are created using Houdini. Compositing are created in After effects and Flame.
- Operation and Interaction
- Theme park ride experience. Taking moving image to the 4th dimension.
- Project Duration and Location
- Jan 2019 - Present in Shanghai China
- Specifications
- Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
- Keywords
- theme park, dark ride, animation, immersive, 4d ride
