Press Release
Toro Medium Size Coach by Anadolu Isuzu Design Team Is Granted the Silver A' Design Award in Vehicle, Mobility and Transportation Design
Anadolu Isuzu Design Team of Anadolu Isuzu honored for vehicle, mobility and transportation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Vehicle, Mobility and Transportation Design category for Toro Medium Size Coach by Anadolu Isuzu Design Team of Anadolu Isuzu, designed for Anadolu Isuzu Otomotiv Sanayi ve Ticaret A.S.. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Toro Medium Size Coach
Toro is a medium size coach with a length of 8.5 metres, designed for short and medium haul service, tourist and airport transportation. The outer shell is made of fibre reinforced polymer, sheet metal, perforated sheet metal and tempered glass, over a chassis and main structure of aluminium and steel. Toro seats 35 to 37 passengers and provides a luggage capacity of 5 cubic metres. A lowered bumper and a connected luggage room with three side lids make loading and unloading easier. The rear seats can also be used as a bed on longer journeys.
About Anadolu Isuzu Design Team
As a team comprising of industrial designers with various backgrounds such as automotive design, interior design, corporate identity, household goods, consumer electronics, furniture etc., we have conducted processes from patented, registered and award-winning public transportation projects to truck projects, from conceptual designs to realized products since 2007. From 2015, while keeping on working for transportation design projects, we are also working on diverse subjects in order to enhance our competence. The digitalization and transformation of the production methods are also effecting design, its outcomes in today’s world and our daily life.
About Anadolu Isuzu
Anadolu Isuzu is one of the leading medium-sized bus and coach manufacturing companies in Europe whose major shareholders are the Anadolu Group from Turkey, and Isuzu Motors Limited and Itochu Corporation from Japan.
Award Record
This recognition makes Anadolu Isuzu Design Team of Anadolu Isuzu a winner of 5 A' Design Awards. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Vehicle, Mobility and Transportation Design Award
The A' Vehicle Design Award is an international vehicle design competition recognizing good vehicle designs by best vehicle designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to vehicle designers, mobility solution providers, transportation design studios and automotive engineers from all countries. Entries typically include cars, motorcycles, bicycles, trucks, buses and trains. Awarded vehicle designs are published at https://dezigners.org/design-category/vehicle
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100707
- A' Design Award Page: https://competition.adesignaward.com/100707
- Media Showcase: https://www.designnewsroom.com/!100707
- Laureate Profile: https://dezigners.org/d/220771
- Further Information from the Laureate: https://www.isuzu.com.tr/en
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Toro Medium Size Coach
- Function
- Medium Size Coach
- Category
- Vehicle, Mobility and Transportation Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Gray, Dim Gray, Dark Slate Gray, Black and Dark Gray
- Images
- 5
- Client
- Anadolu Isuzu Otomotiv Sanayi ve Ticaret A.S.
The Recognition
- Laureate
- Anadolu Isuzu Design Team
- Country
- Turkiye
- Brand
- Anadolu Isuzu
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100707
Credits
- Team
- Ezgi Ozcelikel, Gorkem Erdogan, Kunter Aytekin, Ozge Fati and Sadik Gelirli
- Image Credits
- Anadolu Isuzu Design Team, 2020.
Design Details
- Unique Properties
- Toro is a 8.5 m medium size coach which is an ideal partner for short and medium-haul journeys of service, touristic and airport transportations. It carries the new Anadolu Isuzu design language to a whole new level. From its entrance to its luggage room Toro has the widest and most spacious layout and luggage capacity for both the driver and passengers amongst its competitors. Fuel consumption is the main cost factor per seat and Toro offers the lowest fuel consumption within the same length.
- Inspiration
- Common usage of carry over parts and know-how from Anadolu Isuzus existing two coaches Novo and Turquoise, and combining them to have a low-cost and low-consumption vehicle with the new generation progressive design language was the main inspiration for the project. Technological gadget usage, its effect on aesthetical perception catalyzed design of dynamic daytime running lamps, signal lamps and taillights. That helped distinguishing vehicle in the dark and contributed to the brand identity.
- Research
- Domestic and foreign markets are examined. Customer feedbacks on the existing products, especially on Novo and Turquoise, are assessed. Benchmark and field researches are made as well as other transportation sectors, upcoming form and C M F trends.
- Challenge
- Most challenging parts of the project were to achieve largest luggage capacity, lowest fuel consumption amongst its competitors along with using the maximum carry over parts from Anadolu Isuzu models Novo and Turquoise.
- Realization and Technology
- The outer shell of Toro is made out of fiber reinforced polymer, sheet metal, perforated sheet metal, tempered glass according to its locational needs. Inside this shell there are the carriers; chassis and main structure which are aluminium and steel. In the interior; Abs, Pu, Pvc, formica, aluminium, fabric, vinyl and various composites are used.
- Operation and Interaction
- Toro is designed to be operated as a journey companion for service, touristic and airport transportations. Lowered bumper and connected luggage room makes the luggage loading and unloading process far more comfortable and accessible with three side lids. Toro has the disabled lift option for the middle door according to preference. Rear seats can also be used as a bed for longer journeys.
- Project Duration and Location
- The project started in November 2018 and going to be finished in July 2020 in Kocaeli, Turkey.
- Specifications
- Width: 2330 mm, Length: 8514 mm, Height: 3347 mm, Wheelbase: 4475 mm, Front overhang: 1669 mm, Rear overhang: 2370 mm, Gross weight: 11.480 kg. Toro is equipped with Z F manual transmission and 4 cylinders Cummins Common Rail Turbo Diesel Intercooler engine which produces 210 hp at 2300 rpm. Capacity: 35, 37 Luggage capacity: 5 m3
- Keywords
- bus, public, transportation, anadolu isuzu, vehicle, automotive, design, toro, midibus, school bus
