Press Release
Lihpao Plaza Shopping Mall by Alex Chiang - MAS Receives the Golden A' Design Award in Interior Space and Exhibition Design
Alex Chiang - MAS of MAS inc. recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Lihpao Plaza Shopping Mall by Alex Chiang - MAS of MAS inc., designed for Mas, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Lihpao Plaza Shopping Mall
Lihpao Plaza is a shopping mall interior design created in China. The interior covers 100,000 square meters across two levels of retail and themed dining areas. Six themed zones guide visitors through the mall, using zigzag alleys, stairs and red lanterns, light and shadow with window grilles, books combined with stairs, and botanical elements. Common materials were selected to meet the construction schedule and budget. Virtual reality and three-dimensional interactive projection form interactive spaces. The layout supports leisure, shopping and entertainment in one place.
About Alex Chiang - MAS
MAS is an international professional design institution focusing on innovation, including Qixian Architectural Design Consulting Co., Ltd., Qihuang Interior Design Co., Ltd., and Qixian Architects. The scope of business involves urban planning, architecture, landscape, interior design, from large-scale environmental planning to interior space design, providing complete design consulting services. Since its establishment in 2003, it has won many awards in the fields of commercial and shopping center design.
About MAS inc.
MAS inc. is a comprehensive space design group, including Qixian Architectural Design Consulting Co., Ltd., Qihuang Interior Design Co., Ltd., and Qixian Architects (Taipei).
Award Record
This recognition makes Alex Chiang - MAS of MAS inc. a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100670
- A' Design Award Page: https://competition.adesignaward.com/100670
- Media Showcase: https://www.designnewsroom.com/!100670
- Laureate Profile: https://dezigners.org/d/242996
- Further Information from the Laureate: http://www.mas2000.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lihpao Plaza Shopping Mall
- Function
- Shopping Mall
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Gray, Rosy Brown, Dim Gray and Dark Olive Green
- Images
- 5
- Client
- Mas
The Recognition
- Laureate
- Alex Chiang - MAS
- Country
- China
- Brand
- MAS inc.
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100670
Credits
- Team
- Alex Chiang, Jing zhang, Henry Sun, Jim Zhang and Wen Lee
- Image Credits
- #1: Photographer Siye Zhang, The Feast of jiufen, 2019 #2: Photographer Siye Zhang, He Feng Ri Li, 2019 #3: Photographer Siye Zhang, Liu Mang Wu, 2019 #4: Photographer Siye Zhang, The Secret Garden, 2019 #5: Photographer Siye Zhang, The Future World, 2019
Design Details
- Unique Properties
- The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub,include Hongqiao airport and railway station. Lihpao Plaza is a shopping mall with story scenes constructed by Art and technology. From the four major genes of life aesthetics, community service, family growth and innovation and entertainment, the theme of entertainment is to create a new experiential shopping mall.
- Inspiration
- From the perspective of modern urban park design, with the breakthrough of the topic space design gimmick to build six characteristics,named by The Feast of jiufen,He Feng Ri Li,Liu Mang Wu,The Secret Garden,The Future World,The Vivid Food Court and so on. From the perspective of each consumer, emphasizes the combination of shopping and spatial experience, to increase consumer's perception of place and memory. Create an experience space that can be perceived, read and remembered by consumers.
- Research
- The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub(include Hongqiao airport and railway station). The project location is due to the regional investment strategy of the comprehensive consideration, emphasizes the combination of shopping and interactive experience, through to the regional division to redefine the spirit of the space, in order to increase consumer cognition and memory, is a kind of convenient shopping, entertainment.
- Challenge
- 1. The project belongs to the commercial design project of China's first-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space . 2. The limitations of the original structure of the existing building, such as low floor height, large beam height, the form of picking holes is not ideal, etc., how to design with the original framework as the guideline to continue the soft and beautiful space intention, showing the theme image of the shopping center that can be remembered.
- Realization and Technology
- The main concept of project is based on the combination of art and technology. We choose the normal materials to satisfy the schedule and budget of the construction. With"happiness" as the theme,recreate the Taiwanese theme park of reminiscence by zigzag alleys, stairs and red lanterns. To transform Zen and Kyoto style creates the natural space by light, shadow and window grilles. Using the books and stairs create the cultural market. To create the recreational court by botanic elements and butterflies. Create a interactive smart space through new technologies such as "VR" and "3D interactive projection".
- Operation and Interaction
- The whole theme boutique business will from life aesthetics, community service, growth, innovation, entertainment four gene family, with the breakthrough of design methods to build multiple high space, creating six characteristic topic space, from planning to the layout of the formats and manuscript design, from the perspective of each consumer, the business line optimization, for commercial center to guide the rational flow of customers, satisfy consumers leisure, shopping and entertainment as a one-stop consumption demand.
- Project Duration and Location
- The project design was started in April 2017 in Shanghai, China, and was completed in April 2018. The mall was opened in Nanyang, China in October 2019.
- Specifications
- The interior design area of the project totals 100,000 square meters. The six different themes of commercial space, which run through two floors of the ground, are equipped with a corresponding style bathroom, and equipped with a certain proportion of maternal and child rooms, barrier free toilets, vertical lift and multiple escalators. The two floors of B1 and M are commercial retail and theme catering blocks.
- Keywords
- Immersive experience, Urban paradise, Humanities, nature, art, Technology
