Press Release
Alset Sdn Bhd Receives the A' Design Award for Sabre Travel Network Malaysia Corporate Office in Interior Space and Exhibition Design
Alset Sdn Bhd recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Sabre Travel Network Malaysia Corporate Office by Alset Sdn Bhd has been granted the A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Sabre Travel Network Malaysia Corporate Office
Sabre Travel Network Malaysia is a corporate office interior located in a commercial tower in Kuala Lumpur, Malaysia. The office covers about 5,000 square feet of angular floor space with a tapered glass curtain wall. The layout follows a geometric concept drawn from the client brand image. The entrance opens to a gallery with a view of the city. An open area lets staff and visitors meet without entering the private work zone. Frameless glass panels open the conference room to form an event space. Materials include timber, powder coated metal, acoustic panels, laminate and carpet tiles.
Award Record
With this recognition, Alset Sdn Bhd is a winner of 2 A' Design Awards. The awards span the editions from 2016 - 2017 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100416
- A' Design Award Page: https://competition.adesignaward.com/100416
- Media Showcase: https://www.designnewsroom.com/!100416
- Laureate Profile: https://dezigners.org/d/178214
- Further Information from the Laureate: https://bit.ly/2T12sJf
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sabre Travel Network Malaysia Corporate Office
- Function
- Corporate Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Olive Green, Dim Gray, Tan, Maroon and Gray
- Images
- 5
The Recognition
- Laureate
- Alset Sdn Bhd
- Country
- Malaysia
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100416
Design Details
- Unique Properties
- The corner office space in the award-winning Ilham Tower is angular with distinctive features which our team serendipitously looked to Sabre brand philosophy as inspiration. Wide triangulated leaning glass panels with diagonal Brise-Soleil structures outside gave off the perfect impression of an airport control tower which was matched a standing counter much like an airport bar. As space was unconventional, the office is matched and secreted tidily like a play of geometric shapes coming together like the physical representation of the technology it is.
- Inspiration
- The inspiration for the office came from the Sabre brand itself, a complex interplay of geometric kites in an Escherian layout that perfectly illustrates the seamless connections and interconnections the intricate technology provides to the airline, travel and hospitality industry.
- Research
- Sabre Malaysia office is situated in an award-winning smart building designed by Lord Norman Foster, which has a triangular geometric framework finished with tapered glass curtain wall. Extensive research was carried out to understand the Sabre brand icon called Edgeweb, a geometric image, which subsequently became the foundation of the office design concept.
- Challenge
- Designing for Sabre Malaysia office was faced with a challenge of space planning due to the angular floor space and tapered glass curtain wall where nothing is in a straight line. The existing ceiling slabs are metal which does not permit any sort of ceiling mounting. As the building is a smart building, designed to be environmentally friendly with sustainability long term goals, strict building rules and restrictions had to be adhered to, despite having a very short timeline for the handover of the project.
- Realization and Technology
- Timber, Powder Coated Metal, Acoustic Panel, Led Lighting, Laminate, Vinyl and Carpet Tiles (For Flooring), Solid Surface Top, Visual Merchandising.
- Operation and Interaction
- The entrance to office leads to a gallery with the city urbanscape in the background. The open space is created for better efficiency where the staff and client can interact without infringing into the private working area. It can be transformed into a multifunctional event space for corporate functions by opening the frameless glass wall panels of the adjoining conference room. There is a private nook for tea-breaks which allow natural sunlight illumination, creating depth and layer to the overall ambience while enjoying the urban view of the street below.
- Project Duration and Location
- The project started in early November 2019 and completed in early December 2019. The duration taken was 4 weeks. The project site is located in Menara Ilham, Kuala Lumpur, Malaysia.
- Specifications
- Office space in a commercial building with a total floor area of 5,000 square feet
- Keywords
- Angular Floor Space, Tapered Curtain Wall, Geometric, Triangulated, Layered Lighting, Smart Building, Sustainability, Multifunctional, Natural Light Illumination, LED Linear Light, Connection, Sabre
