Press Release
Static Movement Kitchen Sideboard by Giuseppe Santacroce Wins the A' Design Award in Furniture Design
Giuseppe Santacroce of Santacroce Design acknowledged for furniture design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Static Movement Kitchen Sideboard by Giuseppe Santacroce of Santacroce Design has been granted the A' Design Award in the Furniture Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Static Movement Kitchen Sideboard
This product manifests an essential design, which connects function and idea through precise craftsmanship. The project wants to describe the moments spent today in the kitchen, often lived in a frenetic way. The legs of the sideboard simulate a fast movement, like a run. The main feature of this product is the material: it is made entirely of centenary olive tree. The Designer says that the timber was obtained from some specimens felled due to a land deficit, which brought these trees to the end of their life cycle. This project was made entirely by hand.
About Giuseppe Santacroce
The designer expresses his thoughts through the beauty of the materials. The designer's creations present an essential and decisive style. He often works with olive wood, recovered from knocked down specimens giving new life to the material. The projects are entirely handmade, thus projecting themselves in the search for an artistic and creative style supported by fine craftsmanship and the use of noble and eternal materials. The Santacroce Design studio therefore moves away from industrialism by involving expert craftsmen in its projects.
About Santacroce Design
Studio di interior design e product design. Lo studio realizza progetti unici e su misura, nell'ambito commerciale e privato.
Award Record
This recognition makes Giuseppe Santacroce of Santacroce Design a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100273
- A' Design Award Page: https://competition.adesignaward.com/100273
- Media Showcase: https://www.designnewsroom.com/!100273
- Laureate Profile: https://dezigners.org/d/271817
- Further Information from the Laureate: http://bit.ly/3alcb2I
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Static Movement Kitchen Sideboard
- Function
- Kitchen Sideboard
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Peru, Dark Salmon, Sienna, Black and Chocolate
- Images
- 5
The Recognition
- Laureate
- Giuseppe Santacroce
- Country
- Italy
- Brand
- Santacroce Design
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100273
Credits
- Image Credits
- Main; Photographer Giuseppe Santacroce Optional; Photographer Giuseppe Santacroce
Design Details
- Unique Properties
- The main characteristic is the material: it is made entirely in centennial olive tree. The timber was obtained from some specimens cut down due to a land deficit, that brought these trees to the end of their life cycle. This project has a linear and clean design, wants to make your space unique, and another nice feature is that there will not be two alike, as the veins change from specimen to specimen. The project has been made entirely by hand, conscious of working one of the most fine woods in the world.
- Inspiration
- The idea was to capture the moments spent today in the kitchen. Every day life pushes us to live with frenzy the common areas of private life. This furniture wants to tell how we live our life. The legs of the sideboard simulate a frenetic movement, almost runnig.
- Research
- When I started designing this product, I thought of something that could characterize my kitchen, without upsetting it. After studying function and form, I transport the project into modeling software to establish ideal measurements and standard. This project has a main function as a container with 2 high drawers and 2 large low drawers and two aesthetic characteristics, the legs that create a game of movement, and the material, that is, the centenary olive wood.
- Challenge
- I drew a lot to find a unique, particular and delicate feature. I always draw with the pen so that I cannot erase errors and corrections and I always keep the initial drawing in mind to simplify it more and more. After studying the meaning and shape, I try to resume the drawing to make it as simple as possible, taking into account the functions and characteristics that I want to give to the project.
- Realization and Technology
- The project has been made entirely by hand. The sideboard was made in centennial Olive wood. Doors and drawers equipped with slow closing.
- Operation and Interaction
- This product was born as a sideboard for your kitchen, made entirely by hand, in a noble and ancient wood. But its linear shape and its essential design, with particular legs, allow the product to be placed without problem in different rooms of the house. The quality of materials and accessories make it functional in any situation.
- Project Duration and Location
- The project started in July 2019 and finished in September 2019, in Milan, Italy.
- Specifications
- W. 1200mm, D. 500mm, H. 1620mm.
- Keywords
- Handmade, wooden, wood, craftsmanship, function, sideboard, kitchen, made in Italy, design
