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Lamborghini Exhibition Center Centro espositivo by PolyMorphArchitects
Lamborghini Exhibition Center Centro espositivo by PolyMorphArchitects
Lamborghini Exhibition Center Centro espositivo by PolyMorphArchitects
Lamborghini Exhibition Center Centro espositivo by PolyMorphArchitects

Ferro Architettura · 2020

Lamborghini Exhibition Center Centro espositivo

by PolyMorphArchitects

  • A' Design Award di Ferro 2020 in Architettura
  • CLIENT: Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd
  • Estimated Number of Design Views: 13,496
  • Verification code F16F1EA42F · Verify this award
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About Lamborghini Exhibition Center Centro espositivo

Il Lamborghini Exhibition Center è un edificio espositivo per automobili completato nel 2019 a Zhengzhou, in Cina. L'edificio si estende su 1030 metri quadrati e ospita quattro aree principali: uno spazio espositivo per le nuove vetture, un'area vendita e assistenza, una lounge VIP e un ufficio amministrativo. La forma nasce da un volume che si torce secondo angoli di 60 gradi, ispirato alle linee delle auto sportive. Una facciata continua e avvolgente utilizza parallelogrammi e triangoli, integrando le finestre in un'unica superficie. Un corridoio visivo tra i due piani riduce il peso visivo del volume sul lotto di ridotte dimensioni.

About the A' Design Award di Ferro

Lamborghini Exhibition Center Centro espositivo ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Lamborghini Exhibition Center Centro espositivo sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Lamborghini Exhibition Center Centro espositivo è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties
This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Dimensions & Packaging
The project has 1030 square meters.
Tags
exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology
The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge
The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Research
Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration
The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Project Duration
The project finished in 2019 in Zhengzhou, China.
Operation Flow
Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Patents
Trademark (2019) Trademark Holder.
Image Credits
Image #1,2,3,4,5: Xia Zhi

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