Bronzo Packaging · 2020
Mao Tai Chun Packaging per liquore
by Zeng Li
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: Shenzhen YUTO packaging technology co.LTD
- Estimated Number of Design Views: 16,685
- Verification code 7856B4FF47 · Verify this award
Colors
About Mao Tai Chun Packaging per liquore
Mao Tai Chun è un progetto di packaging per un liquore cinese. La bottiglia, realizzata in ceramica verde opaca e decorata con una tecnica di stampa a cottura ad alta temperatura, ha una capacità di 500 millilitri. Il tappo in metallo riprende il tema dell'anno del topo ed è sagomato mediante un processo di traforatura. L'astuccio esterno è realizzato in carta speciale color beige, stampato con colori spot e rifinito con stampa a caldo. I testi e i motivi culturali sono mantenuti semplici e chiari. Il progetto unisce il motivo della fata volante al simbolo del topo per presentare la cultura tradizionale cinese ai consumatori più giovani.
About the A' Design Award di Bronzo
Mao Tai Chun Packaging per liquore ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Mao Tai Chun Packaging per liquore sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Mao Tai Chun Packaging per liquore soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- Dimensions & Packaging
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- Tags
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- Production Technology
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- Design Challenge
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- Research
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- Inspiration
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- Project Duration
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- Operation Flow
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
