Argento Interni · 2020
Formal Wear Department Negozio
- A' Design Award d'Argento 2020 in Interni
- CLIENT: Bezmirno Architects
- Estimated Number of Design Views: 50,840
- Verification code 619F2F0EB3 · Verify this award
Colors
About Formal Wear Department Negozio
I negozi di abbigliamento maschile offrono spesso interni neutri che influenzano negativamente l'umore dei visitatori e quindi riducono la percentuale delle vendite. Per attirare le persone non solo a visitare un negozio, ma anche ad acquistare i prodotti che vengono presentati lì, lo spazio dovrebbe ispirare e suscitare un buon umore. Ecco perché il design di questo negozio utilizza caratteristiche speciali ispirate all'artigianato del cucito e dettagli diversi che attireranno l'attenzione e diffonderanno il buon umore. Il layout open space, suddiviso in due zone, è pensato anche per la libertà dei clienti durante la spesa.
About the A' Design Award d'Argento
Formal Wear Department Negozio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Formal Wear Department Negozio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Formal Wear Department Negozio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
- Dimensions & Packaging
- The site has a total area of 193 sq.mt. and is split in two areas.
- Tags
- Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
- Production Technology
- In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
- Design Challenge
- The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
- Research
- We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
- Inspiration
- The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
- Project Duration
- The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
- Operation Flow
- There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
- Patents
- Copyrights belong to Bezmirno Architects, 2020.
- Image Credits
- Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.
