Argento Evento · 2020
Mixed Reality Installazione olografica
- A' Design Award d'Argento 2020 in Evento
- CLIENT: Economiton
- Estimated Number of Design Views: 50,174
- Verification code 96E51DAE09 · Verify this award
Colors
About Mixed Reality Installazione olografica
Mixed Reality è un'installazione olografica interattiva realizzata per uno stand espositivo dedicato alla strategia energetica della città di Mosca. L'installazione si basa sul principio del Pepper's Ghost, ampliato con ulteriori livelli. Una parete di fondo a LED, tre proiettori a pavimento e un'illuminazione a LED montata a soffitto lavorano in sinergia con pellicola olografica, specchi e suono. Luci e ombre animate conferiscono agli oggetti proiettati una forte sensazione di presenza. I visitatori selezionano un argomento su uno schermo touch e osservano figure e grafici che appaiono e si dissolvono nell'aria.
About the A' Design Award d'Argento
Mixed Reality Installazione olografica ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Mixed Reality Installazione olografica sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Mixed Reality Installazione olografica è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
