Bronzo Grafica · 2020
Superlimao Identità di marca
by Ruis Vargas
- A' Design Award di Bronzo 2020 in Grafica
- CLIENT: Laika
- Estimated Number of Design Views: 12,508
- Verification code CCA745B6CB · Verify this award
Colors
About Superlimao Identità di marca
Superlimao è un'identità di marca creata per uno studio di architettura brasiliano. Il logo si ispira alla tipografia grottesca, conferendo un tono sobrio che contrasta con una serie di illustrazioni e pattern colorati. L'identità comprende biglietti da visita, adesivi per la chiusura delle buste, una presentazione istituzionale e manifesti. I manifesti sono stampati su carta offset da 75 grammi e incollati su muri e tamponamenti per contrassegnare la sede dello studio e i cantieri. Il linguaggio visivo può essere tanto sobrio quanto espressivo, a seconda del messaggio e del contesto.
About the A' Design Award di Bronzo
Superlimao Identità di marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Superlimao Identità di marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Superlimao Identità di marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
- Dimensions & Packaging
- Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
- Tags
- Brand, poster, logotype, illustration, visual identity, Laika Design
- Production Technology
- The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
- Design Challenge
- The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand. - Inspiration
- Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
- Project Duration
- The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
- Operation Flow
- The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
- Patents
- Laika Design
- Image Credits
- Laika Design
