ODTU Sanat 20 Il Design Dell'identità Visiva by Kenarkose Creative

Argento Grafica · 2020

ODTU Sanat 20 Il Design Dell'identità Visiva

by Kenarkose Creative

A' Design Award d'Argento 2020 in Grafica
CLIENT: Middle East Technical University
Estimated Number of Design Views: 60,513
Verification code 5879615AFD · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About ODTU Sanat 20 Il Design Dell'identità Visiva

Per il 20 ° anno dell'ODTU Sanat, un festival d'arte tenuto ogni anno dalla Middle East Technical University, la richiesta era di costruire un linguaggio visivo per evidenziare i successivi 20 anni del festival. Come richiesto, il ventesimo anno del festival è stato enfatizzato accostandolo come un'opera d'arte coperta da svelare. Le ombre degli stessi strati colorati che formano i numeri 2 e 0 hanno creato un'illusione 3D. Questa illusione dà una sensazione di sollievo e sembra che i numeri si siano sciolti sullo sfondo. La scelta dei colori vivaci crea un sottile contrasto con la tranquillità dell'ondulato 20.

About the A' Design Award d'Argento

ODTU Sanat 20 Il Design Dell'identità Visiva ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che ODTU Sanat 20 Il Design Dell'identità Visiva sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. ODTU Sanat 20 Il Design Dell'identità Visiva è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Image Credits: All visual materials were designed and produced by Kenarkose Creative.