Argento Packaging · 2020
The Meaninghall Tea Confezione per tè
by Suzhou SoFeng Culture Media Co.,Ltd.
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Meaninghall
- Estimated Number of Design Views: 24,529
- Verification code BE48B0F075 · Verify this award
Colors
About The Meaninghall Tea Confezione per tè
Meaninghall Tea è un progetto di packaging per il tè verde Biluochun. Il Biluochun è un tè verde prodotto a Luxiang, un piccolo borgo affacciato sul Lago Tai, a Suzhou, in Cina. La confezione è realizzata in una speciale carta d'arte dalla texture screziata che richiama i muri antichi del centro del borgo. Semplici grafismi lineari fondono i simboli della montagna, del lago e della sala in un'unica immagine paesaggistica. La stampa a caldo viene impiegata per esprimere il carattere naturale del tè. Si è evitata ogni illustrazione elaborata, così da presentare la cultura locale in modo pacato e contemporaneo.
About the A' Design Award d'Argento
The Meaninghall Tea Confezione per tè ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che The Meaninghall Tea Confezione per tè sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. The Meaninghall Tea Confezione per tè è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
