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Extra Time Cinema Cinema, galleria d'arte by XU Studio
Extra Time Cinema Cinema, galleria d'arte by XU Studio
Extra Time Cinema Cinema, galleria d'arte by XU Studio
Extra Time Cinema Cinema, galleria d'arte by XU Studio
Extra Time Cinema Cinema, galleria d'arte by XU Studio

Argento Interni · 2020

Extra Time Cinema Cinema, galleria d'arte

by XU Studio

  • A' Design Award d'Argento 2020 in Interni
  • CLIENT: XU Studio
  • Estimated Number of Design Views: 19,349
  • Verification code 58A272393B · Verify this award
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About Extra Time Cinema Cinema, galleria d'arte

Extra Time Cinema è un cinema on-demand con galleria situato al secondo piano interrato di un centro commerciale di Shanghai. Gli interni si estendono su 800 metri quadrati. Un bancone bar si erge al centro di uno spazio semicircolare con un raggio di 9 metri, così che l'area possa funzionare come caffetteria, salotto per conferenze, palcoscenico per spettacoli di danza e sede per il lancio di prodotti. La parete esterna è rivestita in acciaio inossidabile specchiante piegato, e i riflessi si trasformano al passaggio delle persone. Scanalature curve in acciaio inossidabile alloggiano strisce luminose e pannelli in materiale plastico traslucido, che si illuminano di blu, verde e rosso rosato.

About the A' Design Award d'Argento

Extra Time Cinema Cinema, galleria d'arte ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Extra Time Cinema Cinema, galleria d'arte sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Extra Time Cinema Cinema, galleria d'arte è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties
In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging
The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags
Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology
At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge
The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research
In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration
Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration
The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow
The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents
Copyrights belong to XU Studio, 2019.
Image Credits
Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.

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