It's a Metaphor Il Tavolo by Emanuele Di Bacco

Bronzo Arredamento · 2020

It's a Metaphor Il Tavolo

by Emanuele Di Bacco

A' Design Award di Bronzo 2020 in Arredamento
CLIENT: Gladstone London
Estimated Number of Design Views: 15,294
Verification code 99E18457DE · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About It's a Metaphor Il Tavolo

Questo progetto prende in giro se stesso mentre aumenta la consapevolezza sociale sull'uguaglianza di genere. Nello specifico, utilizza una metafora che scaturisce dal sumo, uno degli sport più dominati dagli uomini nella società giapponese. Le donne non sono autorizzate a competere professionalmente in questo sport date le regole sessiste, che le delimitano al di fuori del ring di wrestling a causa della loro impurità a causa del sangue mestruale. Sbattere a terra un guerriero di sumo, al servizio di un vaso di fiori o di qualsiasi altra esigenza che le persone possano avere, dissacra quel dominio maschilista che ancora detiene, semplicemente usando ironia e umorismo.

About the A' Design Award di Bronzo

It's a Metaphor Il Tavolo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che It's a Metaphor Il Tavolo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. It's a Metaphor Il Tavolo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
Dimensions & Packaging: Measures are in mm.

Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000
Tags: table, social design, equality of the sexes, Japan, sumo
Production Technology: 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.

The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.
Design Challenge: The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
Research: The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
Inspiration: "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.
Project Duration: The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
Operation Flow: A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
Patents: Copyrights belong to Emanuele Di Bacco