Platino Interni · 2020
Rotass Haute Joallerie Chongqing Interior design di una gioielleria
by Xiaobing Yao
- A' Design Award di Platino 2020 in Interni
- CLIENT: Yao Xiaobing Design Studio
- Estimated Number of Design Views: 286,579
- Verification code EB6C7D07CD · Verify this award
Colors
About Rotass Haute Joallerie Chongqing Interior design di una gioielleria
Rotass Haute Joaillerie Chongqing è l'interno di una gioielleria che si sviluppa su 280 metri quadrati distribuiti su due piani. La ristrutturazione di un edificio esistente lungo una via commerciale impiega cartongesso, specchi in lamiera d'acciaio e tubolari d'acciaio bianco. La scultura in gesso nella hall del piano terra esprime l'estetica del brand, mentre i gradini in rame e il soffitto a specchio generano un movimento ascensionale. Un soppalco rialzato dilata lo spazio e funge da area di ricevimento VIP. Il secondo piano riprende simboli dell'architettura sacra per conferire un senso di ritualità, mentre la parete sfaccettata del corridoio evoca l'interno di un diamante.
About the A' Design Award di Platino
Rotass Haute Joallerie Chongqing Interior design di una gioielleria ha vinto l'A' Design Award di Platino, un riconoscimento estremamente prestigioso conferito a design davvero eccezionali, eleganti e magnifici. I vincitori di Platino sono meraviglie della creazione, testimonianze dei limiti della creatività intellettuale, e dimostrano l'impareggiabile professionalità e la genialità dei loro designer. Ci si aspetta che questi design siano le opere più rinomate, che definiscono l'estetica di un'epoca, contribuiscono al benessere della società e fanno avanzare i confini dell'arte, della scienza, del design e della tecnologia. Rotass Haute Joallerie Chongqing Interior design di una gioielleria mostra un livello di eccellenza trascendente e rende inequivocabilmente il mondo un posto migliore grazie alle sue caratteristiche vantaggiose e preziose. Rotass Haute Joallerie Chongqing Interior design di una gioielleria è un'opera premiata con l'A' Design Award di Platino che risveglia i desideri, ispira, entusiasma, delizia e suscita grande gioia.
Press Kit
- Unique Properties
- This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
- Tags
- Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
- Production Technology
- The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
- Design Challenge
- The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
- Research
- At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
- Inspiration
- The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
- Project Duration
- The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
- Operation Flow
- The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
- Patents
- Copyrights belong to Xiaobing Yao, 2019.
- Image Credits
- Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.
