Ferro Grafica · 2020
Terark Design di Identità Visiva
by Tong Wen
- A' Design Award di Ferro 2020 in Grafica
- CLIENT: Tong Wen
- Estimated Number of Design Views: 10,547
- Verification code BE59DBEB74 · Verify this award
Colors
About Terark Design di Identità Visiva
Terark è un'identità visiva progettata per un'azienda tecnologica che offre servizi di elaborazione di big data. Il design si basa su una matrice di punti combinata con diverse sfumature di colore. I punti, uniti in modo fluido, formano la lettera T, l'iniziale del nome dell'azienda. Sono state fornite molteplici varianti di gradiente, così che l'identità possa essere adattata a numerosi utilizzi. Sono stati inoltre realizzati un font personalizzato e un pattern a punti da impiegare nella stampa e in altri materiali. L'identità è stata applicata a brochure, annuari, biglietti da visita e borracce.
About the A' Design Award di Ferro
Terark Design di Identità Visiva ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Terark Design di Identità Visiva sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Terark Design di Identità Visiva è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
- Dimensions & Packaging
- Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
- Tags
- Technology, branding, identity, logo, font
- Production Technology
- Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
- Design Challenge
- As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
- Research
- Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
- Inspiration
- Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
- Project Duration
- This project took 3 month from end to end. Main design part was done in San Francisco.
- Operation Flow
- First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.
