Oro Packaging · 2020
Nudus Lo Snack
- A' Design Award d'Oro 2020 in Packaging
- CLIENT: Depot Creative
- Estimated Number of Design Views: 41,759
- Verification code 0E45AE30EB · Verify this award
Colors
About Nudus Lo Snack
La confezione per la start-up mette in mostra queste salutari patatine di frutta e verdura, la filosofia della bontà nuda e l'umorismo giocoso. La loro differenza è che sono fatti con fette di frutta e verdura, essiccate all'aria, senza alcuna aggiunta di alcun tipo - da qui il termine 'bare-naked' concetto. Sebbene il nero sia una scelta audace e non convenzionale per il mercato degli snack salutari, l'agenzia lo ha scelto per mostrare la vivacità del prodotto e dargli maggiore visibilità sullo scaffale. La fotografia cattura il prodotto prima e dopo l'essiccazione all'aria, illustrando che il frutto è buono come previsto dalla natura.
About the A' Design Award d'Oro
Nudus Lo Snack ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Nudus Lo Snack sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Nudus Lo Snack crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Image Credits
- Photography: Andy Lewis
