Argento Pubblicità · 2020
Feira do Alvarinho La Campagna Pubblicitaria
by Fabio Alves
- A' Design Award d'Argento 2020 in Pubblicità
- CLIENT: MarkaBranka
- Estimated Number of Design Views: 45,852
- Verification code 0E3F7EFC19 · Verify this award
Colors
About Feira do Alvarinho La Campagna Pubblicitaria
Feira do Alvarinho è una festa del vino annuale che si svolge a Moncao, in Portogallo. Per comunicare l'evento, è stato creato un regno antico e immaginario. Con il proprio nome e la propria civiltà, il Regno di Alvarinho, designato così perché Moncao è conosciuto come la culla del vino Alvarinho, è stato ispirato alla storia reale, ai luoghi, alle persone iconiche e alle leggende di Moncao. La sfida più grande di questo progetto è stata portare la vera storia del territorio nel character design.
About the A' Design Award d'Argento
Feira do Alvarinho La Campagna Pubblicitaria ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Feira do Alvarinho La Campagna Pubblicitaria sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Feira do Alvarinho La Campagna Pubblicitaria è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Dimensions & Packaging
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Tags
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- Production Technology
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Design Challenge
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Research
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Inspiration
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Project Duration
- From February to July 2019, in Moncao, Portugal.
- Operation Flow
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Image Credits
- MarkaBranka, 2019
