Argento Packaging · 2020
Yingjiagong Baijiu Packaging per bevande
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Anhui Yingjiagong Jiu Co., Ltd
- Estimated Number of Design Views: 31,615
- Verification code D1E6EDB245 · Verify this award
Colors
About Yingjiagong Baijiu Packaging per bevande
Yingjiagong Baijiu è un progetto di packaging per un distillato cinese. La sagoma della montagna Dabie è utilizzata come elemento progettuale principale. La pittura tradizionale cinese a inchiostro e il disegno a tratto si fondono per comporre l'immagine della montagna. Viene impiegata un'ampia area di spazio bianco e il verde è il colore dominante. La scatola esterna è realizzata in plastica per ridurre i costi e consentirne il riciclo. La bottiglia e il tappo sono in ceramica con finitura spruzzata. La confezione misura 136 mm di lunghezza, 116 mm di larghezza e 290 mm di altezza. Il progetto evoca l'ambiente di fermentazione naturale della distilleria.
About the A' Design Award d'Argento
Yingjiagong Baijiu Packaging per bevande ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Yingjiagong Baijiu Packaging per bevande sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Yingjiagong Baijiu Packaging per bevande è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensions & Packaging
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Tags
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Production Technology
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Design Challenge
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Research
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiration
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Project Duration
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Operation Flow
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Image Credits
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
