Argento Cinema · 2020
Macau Light Festival 2018 TVC Spot pubblicitario televisivo
- A' Design Award d'Argento 2020 in Cinema
- CLIENT: Mirage Visuals
- Estimated Number of Design Views: 33,286
- Verification code 9A7A43DAE0 · Verify this award
Colors
About Macau Light Festival 2018 TVC Spot pubblicitario televisivo
Il TVC del Macau Light Festival 2018 è uno spot televisivo realizzato per promuovere un festival della luce cittadino. Lo spot presenta il festival come un tunnel del tempo. Una visuale in prima persona guida lo spettatore attraverso installazioni luminose, projection mapping tridimensionale e giochi interattivi. Elementi locali di gastronomia, architettura, cultura e creatività vengono mostrati come arte installativa all'interno dell'animazione. Tutte le inquadrature sono state pianificate in uno storyboard e testate come demo di animazione in un software tridimensionale prima delle riprese. Riprese dal vivo, effetti visivi e motion graphics si fondono insieme.
About the A' Design Award d'Argento
Macau Light Festival 2018 TVC Spot pubblicitario televisivo ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Macau Light Festival 2018 TVC Spot pubblicitario televisivo sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Macau Light Festival 2018 TVC Spot pubblicitario televisivo è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Image Credits
- MIRAGE VISUALS All right reserved.
