Argento Grafica · 2020

EXP Brasil Brand Design Del Marchio

by Mateus Matos Montenegro

A' Design Award d'Argento 2020 in Grafica
CLIENT: EXP Brasil
Estimated Number of Design Views: 73,175
Verification code D6CB5CF17D · Verify this award

Esplora servizi Visit Site View at A' Design Award Press Release

Colors

About EXP Brasil Brand Design Del Marchio

Il design del marchio EXP Brasil deriva dai principi di unità e partnership dell'azienda. Appropriarsi della miscela tra tecnologia e design nei loro progetti come nella vita in ufficio. Un elemento tipografico rappresenta l'unione e la forza di questa azienda. Il design della lettera X è solido e integrato ma molto leggero e tecnologico. Il marchio rappresenta la vita dello studio, con elementi nelle lettere, sia sullo spazio positivo che negativo che uniscono persone e design, individuale e collettivo, semplice con tecnologico, leggero e robusto, professionale e personale.

About the A' Design Award d'Argento

EXP Brasil Brand Design Del Marchio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che EXP Brasil Brand Design Del Marchio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. EXP Brasil Brand Design Del Marchio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.