Argento Packaging · 2020
Diaoyutai Design del Packaging per Liquore
- A' Design Award d'Argento 2020 in Packaging
- CLIENT: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
- Estimated Number of Design Views: 25,647
- Verification code D12DD4A202 · Verify this award
Colors
About Diaoyutai Design del Packaging per Liquore
Diaoyutai è un progetto di packaging creato per un liquore cinese di alta gamma. Il motivo del drago, che nell'antica Cina rappresentava la massima immagine imperiale, è impiegato come elemento decorativo principale. Il tappo della bottiglia è riccamente dettagliato e la sua forma quadrata richiama il sigillo di giada che simboleggiava il potere imperiale. La bottiglia in sé rimane invece molto essenziale. Il contrasto tra l'ornamento ricco e le superfici lisce genera un'immagine visiva solenne, dal carattere marcatamente cinese. La scatola esterna è realizzata in carta riciclabile, mentre la bottiglia è prodotta in tradizionale ceramica cinese.
About the A' Design Award d'Argento
Diaoyutai Design del Packaging per Liquore ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Diaoyutai Design del Packaging per Liquore sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Diaoyutai Design del Packaging per Liquore è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
