Mirzam: Monsters Collection La Confezione Di Cioccolato by Backbone Branding

Oro Packaging · 2021

Mirzam: Monsters Collection La Confezione Di Cioccolato

by Backbone Branding

A' Design Award d'Oro 2021 in Packaging
CLIENT: Backbone Branding
Estimated Number of Design Views: 35,217
Verification code 2D313034C6 · Verify this award

Visit Site View at A' Design Award Press Release

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About Mirzam: Monsters Collection La Confezione Di Cioccolato

I produttori di cioccolato degli Emirati Arabi Uniti (Dubai) avevano bisogno di un marchio per il cioccolato artigianale dalla forma alla barretta. Dal nome e l'identità al design del prodotto e al packaging, il team ha progettato ogni elemento con una storia affascinante attorno all'intero concetto. È stato creato il marchio basato sui viaggi attraverso l'antico Oriente lungo rotte e sentieri oceanici a lungo dimenticati. Un viaggio da un paese all'altro, incontrando mostri e personaggi mitici. Il design del packaging è l'illusione di un viaggio tra mito e realtà.

About the A' Design Award d'Oro

Mirzam: Monsters Collection La Confezione Di Cioccolato ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Mirzam: Monsters Collection La Confezione Di Cioccolato sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Mirzam: Monsters Collection La Confezione Di Cioccolato crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Press Kit

Unique Properties: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensions & Packaging: Width 31 mm x Depth 1 mm x Height 61 mm
Tags: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Production Technology: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Design Challenge: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Research: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiration: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Project Duration: January-September 2015, Yerevan, Armenia
Operation Flow: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patents: Copyrights belong to Mirzam Chocolate Makers
Image Credits: All Photo Credits to Bacbkone Branding