Bronzo Grafica · 2019
Logotype SETMA Il Logotipo
- A' Design Award di Bronzo 2019 in Grafica
- CLIENT: Mateus Matos Montenegro
- Estimated Number of Design Views: 15,444
- Verification code A1AF8DBB2A · Verify this award
Colors
About Logotype SETMA Il Logotipo
Il marchio SETMA, Segreteria Municipale per il Turismo e l'Ambiente di Jijoca de Jericoacoara, rappresenta il paesaggio armonioso e le meraviglie naturali della città, dalla Laguna Blu, la Serrote, la Pietra Forata, il Mare e l'iconico Tramonto sulle Dune. Il designer ha unito tutti questi elementi in una forma armoniosa con l'uso di elementi sinusoidali curvi, che rappresentano la frequenza, l'equilibrio e l'equilibrio tra tutta la bellezza naturale e l'esperienza che la città offre, ritenuta bella dai suoi abitanti e da molti visitatori in tutto il mondo.
About the A' Design Award di Bronzo
Logotype SETMA Il Logotipo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Logotype SETMA Il Logotipo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Logotype SETMA Il Logotipo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- Dimensions & Packaging
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- Tags
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
- Production Technology
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- Design Challenge
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment. - Research
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- Inspiration
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides. - Project Duration
- The project started by the end of January 2018 and ended in the middle of March 2018.
- Operation Flow
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
