Mountain River and Sage Packaging per confezione regalo di Baijiu by Yao Wu

Argento Packaging · 2026

Mountain River and Sage Packaging per confezione regalo di Baijiu

by Yao Wu

A' Design Award d'Argento 2026 in Packaging
CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Estimated Number of Design Views: 16,320
Verification code 8C2312295C · Verify this award

View at A' Design Award Press Release

Colors

About Mountain River and Sage Packaging per confezione regalo di Baijiu

Montagna, Fiume e Saggio è un progetto di packaging per confezione regalo di baijiu, un distillato cinese. L'astuccio esterno è realizzato in carta patinata bianca opaca con un motivo minimalista impresso a caldo in foglia di bronzo. All'interno, una scatola in stile codice miniato, in legno ingegnerizzato con impiallacciatura di rovere, si apre come un libro. Il coperchio interno si dispiega in un'illustrazione panoramica del Monte Tai e del Fiume Giallo, stampata su carta materica, che fa da cornice a tre bottiglie e a un certificato. Il progetto si ispira alla geografia culturale della provincia dello Shandong. Un approccio minimalista e contemporaneo sostituisce lo stile retrò diffuso nel packaging degli spiriti.

About the A' Design Award d'Argento

Mountain River and Sage Packaging per confezione regalo di Baijiu ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Mountain River and Sage Packaging per confezione regalo di Baijiu sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Mountain River and Sage Packaging per confezione regalo di Baijiu è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
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