Argento Packaging · 2026
Tao Hua Ji Packaging per confezione regalo
- A' Design Award d'Argento 2026 in Packaging
- CLIENT: Dong'e E Jiao
- Estimated Number of Design Views: 15,814
- Verification code 01B4689C2E · Verify this award
Colors
About Tao Hua Ji Packaging per confezione regalo
Tao Hua Ji è il design del packaging di una confezione regalo per uno snack che contribuisce a nutrire la pelle ed è rivolto a un pubblico femminile. Un fiore di pesco rosa in piena fioritura, reso in forma tridimensionale, costituisce l'elemento visivo principale, richiamando il nome del marchio e il suo patrimonio visivo. La doratura e la stampa a rilievo conferiscono ai petali una texture stratificata che resta ben visibile anche da lontano, sugli scaffali affollati dei punti vendita. Una maniglia ne facilita il trasporto, rendendo la confezione ideale come regalo. All'interno, uno strato trasparente in PET è stampato con motivi decorativi e con le caratteristiche principali del prodotto.
About the A' Design Award d'Argento
Tao Hua Ji Packaging per confezione regalo ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Tao Hua Ji Packaging per confezione regalo sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Tao Hua Ji Packaging per confezione regalo è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
- Dimensions & Packaging
- 430*100*255mm
- Tags
- TAO HUA JI
- Production Technology
- The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
- Design Challenge
- The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
- Research
- The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
- Inspiration
- The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users. - Project Duration
- This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
- Operation Flow
- The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
- Patents
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- Image Credits
- Zhou Jingkuan（Creator）
